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China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers.

The IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium.

A campaign for Foster’s created by Play has taken top honours in this month’s Creative Showcase.

The e-publishing content space is booming and shows no sign of slowing down, per eMarketer.

The e-publishing content space is booming and shows no sign of slowing down, per eMarketer.

Activision Blizzard is shifting creative duties on the game franchise to TBWA\C\D from Crispin. Annual ad spending is $13 million.

You can tell a lot about what kind of year ‘09 was by looking at who increased and decreased ad spending.

Beiersdorf, the marketer of Nivea, has shifted media chores on its $100 million account to Carat.

Four agencies have emerged as contenders in the CVS media review. In the hunt are two WPP entries: Mindshare and MediaCom; Omnicom’s OMD; and Interpublic Group’s Universal McCann, according to sources. CVS spent more than $90 million in domestic measured media in each of the past two years. In January, the pharmacy chain began separate reviews of its creative and media chores. IPG’s Hill, Holliday, the incumbent on both, is not defending.

Seeking to expand its experiential capabilities, MDC Partners has acquired a majority interest in Team Enterprises. (Shown: MDC CEO Miles Nadal.)

Initiative has tapped digital expert Eric Bader as its global chief strategy officer, a new position at the IPG agency.

Publicis Worldwide has appointed former Leo Burnett leader Kevin Tromp as chief executive of Publicis South Africa.

PARIS - Outdoor media owner JCDecaux saw its net profit fall 77.3% year on year to €24.5m during 2009, as the ad industry faced the worst downturn on record, according to the company’s full results out today.

The Battle Within Begins! Experience the Next Evolution of FINAL FANTASY with the Most Highly Anticipated RPG of This GenerationSonia Im/Amelia Cantlay/Klee Kuo Square Enix, Inc. 310.846.0400 na.pr@square-enix.com Jennifer Poulson/Monica Bouldin Ogi

LONDON - The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.

LONDON - Consumerchoices.co.uk, the price comparison site, has signed a deal that will see poster ads for the brand showcased across football stadiums in the UK.

PIAGET SUPPORTS THE 25TH ANNIVERSARY OF THE INDEPENDENT FILM FESTIVAL

YouTube has begun a broad rollout of advertising to its mobile site following 18 months of testing.

New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.

Chris Ingram, the godfather of the media industry, tells Media Week how he is using his passion for sports to open up new revenue streams for the UK’s cash-strapped football clubs

LONDON - Ofcom is likely to force satellite broadcaster BSkyB to sell its sports and film channels at a wholesale fixed price to its rivals within the month.

LONDON - Northcliffe Media, the regional newspaper group, is to relaunch two of its West Country titles as part of an overhaul of its operations that could potentially lead to the loss of more than 20 jobs.

LONDON - Global Radio has appointed former Mindshare business director Dominic Poynter to the position of client strategist.

LONDON - De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.

LONDON - Bartle Bogle Hegarty has floated the company behind its Ila rape alarm, launched by its brand invention arm Zag, on the Alternative Investment Market with a market value of more than £4.5m.

LONDON - Stan James the bookmaker has appointed independent media agency Village Green to handle its media account.

LONDON - The Food Standards Agency’s board has agreed a front-of-pack (FOP) nutrition labelling scheme, which incorporates both guideline daily amounts (GDAs) and traffic light colours.

LONDON - Brylcreem and Lebara Mobile have become the first brands to sponsor a live sports event on YouTube by signing up to the video site’s coverage of the Indian Premier League cricket.

Game giant will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year.

Game giant will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year.

LONDON - Alpen bar, Weetabix’s cereal snack, is to sponsor the new series of Five’s hit US hospital drama ‘Grey’s Anatomy’, which launches on Friday 9 April.

LONDON - Inadequate training for soldiers killed in Afghanistan is the story on the cover of The Daily Telegraph, The Times and the Daily Mirror while the possibility of peace talks is reported by The Guardian.

The growth of digital ad revenue for local TV and radio will outpace overall ad spending for those categories.

CBS chief executive Leslie Moonves has put advertisers and local affiliates on notice: both will soon be paying more. Advertisers will face higher prices for commercials running on the network. And CBS TV affiliates will pay more in the form of substantial portions of the retransmission consent fees they receive from cable operators — or risk losing their network affiliations. The CBS chief insisted that the scatter market was commanding greater than 30 percent increases over last year’s upfront marketplace.

LONDON - Rupert Murdoch, the owner of News Corporation, has made a veiled criticism of the latest digital technology and called on Gulf states to open up their markets to competition from Western media companies.