Homes Where Grammy Winners Can Stash Their Awards

The hottest acts in the music business earn their appeal by hitting the recording studio and their road warrior tour bus to promote their latest pop, rap, rock, blues or jazzy creations. On Sunday, Feb. 12, the music makers get their chance to shine on the red carpet when the awards season spotlights the 54th Grammy Awards at the Los Angeles Staples Center (8 p.m. ET, CBS). But even pop stars need a place to call home every once and awhile, so here is a tour of these musical cribs.

Kanye West

Song of the Year, Best Rap Album, Best Rap/Sung Collaboration, Best Rap Performance

Kanye West upped his arrogantly bad boy status for his scene-stealing antics at awards shows. And with a critically acclaimed new recording and tour with fellow rapper Jay-Z, Kanye might be amped to pull off another unscripted surprise. The talented rap artist is nominated this year for seven awards, including the coveted “Song of the Year” for his collaborative piece “All of the Lights” with Rihanna, Fergie and Kid Cudi.

West picked up his LA digs in 2003 for $1,750,000. The 2002-built home was described as a “modern masterpiece” designed by a “world-renowned Italian architect” most likely appealed to West’s love of style. The 3-bedroom, 3.5-bath piece of Hollywood Hills real estate sits on a winding drive with views of the city below. It was listed for sale for $3,995,000 in 2010.

Source: IMDb

Rihanna

Album of the Year, Best Rap/Sung Collaboration, Song of the Year

Another year, another Grammy nomination for Barbados-born singer Rihanna — or three. The ubiquitous crooner, who could sing the phone book and make it sound hot, is up for a trio of awards, including Song of the Year for her collaboration with Kanye West.

 

While Rihanna’s luck in her musical career has been stellar, her luck in real estate has been the exact opposite. RiRi bought her Beverly Hills modern mansion, above, for $6.9 million, but later filed several lawsuits against the builder, previous owner, home inspector and real estate agents. She charged that her home was poorly constructed, with numerous water leaks causing extensive damage. She then listed the home as a $4 million short sale. There’s no word where the star is staying now, but her real estate drama may leave her a little gun-shy when it comes to purchasing a new home.

Katy Perry

Best Pop Solo Performance

Pop-star Katy Perry ended her year on a sour note with an impending divorce with her husband Russell Brand, but the pop diva could ring in the new year with another Grammy win.

Before Perry and Brand called it quits, the two shared a stately 3-acre Los Feliz home, pictured below, that Brand purchased as a Christmas gift for Katy in 2009. The pair listed the home on the Los Feliz real estate market in May 2011 for $3.395 million; it sold for $3.3 million.

Perry and Brand bought another, bigger, home in Hollywood Hills in June 2011, where movers were spotted hauling Brand’s stuff away. Whether Katy sticks with this property remains to be seen.

Source: IMDb

Taylor Swift

Best Country Solo Performance

The guitar-strumming blonde has already won 4 Grammys, (as well as numerous other awards) including her win for Album of the Year in 2010, making Taylor Swift the youngest artist in Grammy history to nab the coveted award.

Although Swift owns two homes in Nashville — one is currently on the market — she left the country music capital to make Tinseltown her primary residence when she bought a private piece of Beverly Hills real estate in April for $3.97 million.

Swift’s new home, above, is a charming Cape Cod-style home situated on an over-an-acre lot with 4 bedrooms and 4 bathrooms.

Source: IMDb

Christina Aguilera

Best Pop Duo/Group Performance

A year ago, things were a little rough for Christina Aguilera. There was a lyrical snafu at the Super Bowl, a spill at the Grammy’s, a highly publicized divorce, and a public intoxication arrest. So far, 2012 appears to be going a bit better for the diva, who is in her second year on NBC’s “The Host” and has a Grammy nomination for “Moves Like Jagger” with Maroon 5.

Maybe that portends a turnaround in real estate for Aguilera as well. Although she was finally unable to unload one of her properties, she still has a home for sale in Beverly Hills.

The stucco mansion was put up for sale on the Beverly Hills real estate market in March 2011 for $13.5 million and although it’s been nearly a year, Aguilera hasn’t dropped the price. The home was previously owned by rocker family The Osbournes. They sold the whimsical property to Aguilera and her former husband Jason Bratman in 2007 for $11.7 million.

 

R. Kelly

Best R&B Album

It’s been a decade since R. Kelly picked up a Grammy for “I Believe I Can Fly,” which he received three nods for Best R&B Song, Best Male R&B Vocal Performance and Best Song Written for a Motion Picture. Now the singer has been nominated for his album, “Love Letter.” Maybe he can again add a Grammy to his other award wins, including those at the AMAs, Billboard Awards and BET Awards in years past.

As for real estate, R. Kelly faced a $2.9 million foreclosure suit earlier this summer, although reports were that it was a strategic foreclosure. The singer-songwriter moved out of his mansion and stopped making payments to force the lender to make a loan modification. The home is now formally listed as a short sale for $1.595 million.

Built in 1997, Kelly’s Olympia Fields, IL mansion is only 30 miles from his hometown of Chicago. The 22,000-square-foot home sits on a private, wooded lot surrounded by a 12-foot high concrete and wrought-iron wall.

Kings of Leon

Best Rock Album

The Grammys are old hat for rock band Kings of Leon. The American rockers won both Record of the Year and Rock Song of the Year in the 52nd Grammy Awards. The family band, comprised of brothers Nathan, Jared, and Caleb Followill and their cousin, Matthew Followill, also picked up nominations the following year for Best Rock Song and Best Rock Performance in the 53rd Grammys. This year, the group is back with a nominee for Best Rock Album.

Amidst the hype of winning their first Grammy Awards in 2010, Jared Followill decided to hop on the real estate train and purchased a gorgeous Nashville home in his home state of Tennessee. Followill’s home, above, is a new construction property by Rogan Allen and sits on a private hill-top lot measuring just over an acre in size. The 7,441-square-foot home has three stories, 5 bedrooms, 6 bathrooms and gorgeous views of the Davidson County countryside. Public records show Jared dropped $1,825,000 for his new pad — a hefty step up from the “small, fixer-up” he was apparently living in before.

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Weekly Real Estate Roundup — 01/29/12

Headlines that caught our eye this week:

Hazard Insurance With Its Own Perils” — [NY Times]

Evicted 101-year-old Detroit woman can’t go home” — [CBS News]

“Zillow says Obama picks up their idea on housing” — [AGBeat]

A Way to Make People Buy Homes Again” — [NYTimes]

Zillow Tweet(s) of the Week:

Spent all morning on Zillow daydreaming of a house. In NY, in MA, in NH, in CT… Somewhere.

— Lizzie (@lifeaslizzie) January 21, 2012

I spend way too much time on @zillow . — Alexandra Sklar (@AlexandraSklar) January 22, 2012

@tp7six try the zillow app, it’s the bees knees of house hunting

— prime (@f1vefour) January 24, 2012

@Napier_Homes I put a “make me move” price on Zillow about 6 months ago just for the heck of it & people have been emailing me about buying!

— Lora (@AIVAInc) January 26, 2012

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Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale is using Apple’s Newsstand for a digital sampling drive for its new UK print launch, Women’s Health, which will feature 30 ad pages.

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Out and About 3 February

This week Out and About has pictures from the Newspaper Marketing Agency ANNAs, drops in on the celebs at IPC Media’s InStyle Bafta Best of British Talent party at Shoreditch House and attends the MSN refresh party.

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Should Your Listings be on the Most-Searched Sites?

The following piece is reprinted with the permission of its author, Bryan Tobiason (photo, left), a real estate agent based in the Kansas City, MO area. Learn more about Bryan by visiting his blog/website.

While reading my daily news yesterday I came across an article and found myself baffled.  When anyone looks at web traffic stats in the real estate world they’ll find the same sites on the top of the list.  Those sites are (in no particular order) Realtor.com, Trulia.com, Zillow.com, Yahoo Real Estate, and Homes.com.

What does that list have in common?  They’re all “third party sites” that a broker has chosen to remove his listings from.  His spiel makes his stance sound noble and he’s trying to convince his potential clients that these sites do more harm than good.  However in my experience, I’d say he’s full of bologna & looking to better protect his LEADS, not the seller.

One complaint he (Jim Abbott) states is that potential buyers looking at your home aren’t directed to the listing agent and therefore may not get accurate information.  He goes on to mention (correctly) that some of the agents don’t even respond to questions posed by buyers.  While these two concerns are legitimate, they’re hardly a reason to pull your listings!

I put a different spin on things.  If my sellers home is seen on any of these sites, it has been seen.  Perhaps the agent they request info from will flake out on them, but this buyer now has an address he can search for.  Once said buyer puts the address of the home in Google they’ll find me and get all the questions answered they could ever ask.  I understand that this is oversimplified and presumptuous, but I think it speaks more to the average consumer than many realize.

I am also a person who pays to advertise on Zillow, Truila, and Realtor.com and may have things a little easier because my information is displayed next to my listings, but ANY agent can advertise on these sites.  In my opinion it’s better to pay $40 per month (or more in some cases) to ensure that my sellers get the best possible exposure.

In the last year, I sold four listings where the buyer found the home on Zillow.com.  I also helped six buyers who found me on Zillow.com by asking a question about a listing with a listing agent who didn’t advertise on the site.  My monthly advertising fee to Zillow is more than most peoples car payment and therefore I think it’d be foolish to not answer people who ask questions.

You’ll notice that I don’t attribute any success to Trulia or Realtor.com.  I can’t look at any of my clients or listings and find where either one of these sites has been directly responsible for a sale.  With that being said, I still think it’d be stupid not to advertise on these sites when I can see how many people view my listings on there.  Maybe they don’t call me when they see the house there, perhaps they call their buyers agent instead, but they still see & possibly buy the house because it was advertised on the medium that buyer preferred.

We can continue on with many other arguments, but this is a blog post, not a book. I’ve found that several local colleagues share the view that third party sites are bad. All state their reasons for feeling this way are because the sites have inaccurate data, or give buyer leads from their properties to someone else.  These agents all think people should look on their brokerage website to find homes.  However, consumers have spoken and they like having a place where they can go and see homes listed for sale.  Finding a place that will let them search without giving info is even better.

Really, in the end… listening to these people share their opinion of the third party sites must sound eerily similar to the cries from people who thought microwave ovens would turn men sterile.  Or from people who wouldn’t walk in front of electrical outlets as it became more & more to find electricity in homes.  Their objections, in my opinion, sound more like someone who doesn’t understand how to use the technology rather than someone concerned about their seller.

It’s time to embrace change and allow it to help your business grow!  Provide better services for your clients & quit worrying about the technological boogie man.

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Small Business Tips & Makeover Contest – Video

Office Depot and Financial Expert Jean Chatzky Partner to Makeover Small Businesses

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View DSE®’s 2011 Recap Video! – Video

Digital Signage Expo® Introduces Engagement Platform to Highlight Innovation at March 6-9 Show

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FINAL FANTASY XIII-2 – Video

Square Enix, Inc. Announces Final Fantasy® XIII-2 Now Available at Retailers

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Helping U.S. Families Build Wealth – Video

Ford Foundation $30 Million Investment Kick-starts Effort to Expand Low-Income Families’ Access to Financial Services in California

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TODAY Show Offers Tips to Marketing Your Home Online

Marketing your home online?  Real estate expert Barbara Corcoran appeared on the TODAY show recently and said you must embrace new and innovative ways to market your home and the Internet is a no-brainer.

“It’s so important — the Internet. It’s where the battle to sell a house is fought every day. You’re either going to fail on the Internet or you’re going to win on the Internet.”

Corcoran goes on to say there are five important websites to post your home for sale (Zillow is among them) and if your real estate agent is not posting your home for sale on one of these sites, they should be.

“You should be asking your broker if your home is posted on every one of those sites. A lot of them are not,” she added.

Corcoran goes on to add tips for lighting and staging and mentions that curb appeal — in the old sense of driving up to a house and assessing it from the curb — does not exist anymore. “They (buyers) do their driving online.”

See more tips from Corcoran on “How Not to Market Your Home Online

 

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How Zillow Works With Listing Agents

(Click image to make larger)

There’s always lots of talk in the industry on how Zillow (and similar sites) works with listing agents.  If you’re a listing agent, it’s important to us that this information is clear and transparent as we know listings are a key to your success.

Here is what a listing agent can expect on Zillow:

  1. We provide the consumer with a clear path to contact a listing agent: There is always visible and easy access to the listing agent’s name, phone number and website link from listings that appear on Zillow and Yahoo! Real Estate.
  2. Listing agents get free leads: We always place the listing agent in the first position on the buyer agent list (see image above), at absolutely no charge, once they set up their free profile on Zillow and confirm their email address works.
  3. Free photos?  You bet: Listings may have virtually unlimited photos at no charge.
  4. 7-days-a-week service: Our team is available at listingsupport@zillow.com,
  5. Zillow does not re-distribute: Listings sent to Zillow appear on Zillow and Yahoo! Real Estate, that’s it.
  6. Listings quality is key: We process all feeds at least once per day, giving priority to MLS and broker feeds over other sources.  We have a team of compliance experts and technologists working hard to provide a higher-quality listing search experience and are committed to delivering accurate, up-to-date listings drawn from definitive sources. Direct listings from brokers and MLSs ensure the highest quality consumer experience.
  7. Advertising: For those listing agents who want additional exposure for their clients’ listings and themselves, we deliver high performance and measurable advertising solutions.

Above all, we work hard to delight the more than 30 million monthly unique visitors to our websites and mobile applications, by connecting them with homes, information and agents they love.
Your feedback is important, so please feel free to reach out to me directly at greg@zillow.com if you have any questions or concerns.

For more on the strategic distribution of listings, read Zillow CEO Spencer Rascoff’s post here.

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Heins to concentrate on next gen BB10 and PlayBook software update

But analysts fear the new RIM chief may be missing profitable opportunity to quickly licence the BlackBerry 10 software to rivals

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The essence of verifiable outcomes – Video

Richardson’s New White Paper Helps Sales Leaders Gain Insight into the Accuracy and Quality of Their Teams’ Forecasts

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33-hour Montreal hackathon produces five cool projects

An app which enables users to “push” their song playlist to friends, a climate change alert system and an environmentally-unfriendly and anti-social game were among the projects that emerged from Occupy Notman.

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Sub-zero smartphones: which devices can bear the cold? [Infographic]

Our sister publication in Finland tested a series of smartphones against harsh cold conditions. It turns out Apple’s iPhone 4S might be the least suited for the cold.

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Walking for a Cause…

by The Girl with the Pink Leash, FetchBack’s culture Diva So if you’ve read this blog before (or have taken a look at our logo), you know that we love dogs here at FetchBack! And honestly, taking one stroll around…

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China-based hackers hit Bay Street law firms

Hackers based in China said to have hacked into the network of seven Toronto law firms in an effort to scuttle a $40 billion potash mine takeover

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Catherine Mayer Promoted to Time Magazine Europe Editor

On Feb. 2, Time managing editor (since June 2006) Rick Stengel announced the promotion of London bureau chief (also since 2006) Catherine Mayer to Europe editor. She continues to be London-based and is reporting to Time International editor Jim Frederick, who added executive editor with his promotion…

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Men’s Journal Has a New Look

Typically, magazine redesigns are the “answer” to problems, but the March 2012 overhaul led by Men’s Journal editor (since November 2010) Jason Fine follows the December/January 2011 cover of Daniel Craig selling a record…

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Film and TV production in Canada grew to new high in 2011: Report

The volume of all film and television production in Canada hit an “all-time high” in 2011, says a new report commissioned by the Canadian Media Production Association (CMPA), the Association des producteurs de films et de télévision du Québec (APFTQ) and the Department of Canadian Heritage.

read more

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Cablecos, telcos, seek ways to solve the video-driven capacity crunch

Online video consumption is expected to be one of the “primary drivers” of network capacity building over the next few years, David Purdy, vice-president of video products at Rogers Communication Inc., said in an interview.

read more

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Media links of the day

Thumbnail image for Thumbnail image for media links-thumb-200x58-6272.jpgLa Tribune bids you farewell” said the paper’s frontpage on January 30, the day of the last printed edition of the French newspaper La Tribune, which will now be entirely digital. Benoît Raphaël on Le Social NewsRoom reflected on what this closure means.

According to Paid Content, the state-owned Chinese telecommunications company China Telecom will start selling the iPhone4S by the end of this month or the beginning of the next. This is the first time that the company will offer an Apple smartphone. 

The Trinity Mirror has proposed 75 more editorial redundancies at the Daily Mirror, Sunday Mirror and People. Press Gazette reports that the company is creating a “centralized reporting and production hub” for reporters across all three papers, but also promises to maintain “bespoke editorial teams” for each title. 

The Washington Post is encouraging its own journalists to get more involved in the comment threads on its website. Comments from Post staffers are marked out by “WP staff” insignia, and their involvement may do something to soften the tone of discussion, writes Nieman Lab.
Britain’s Royal Statistical Society has launched Getstats, a campaign to promote the proper teaching of numeracy and statistics in journalism schools. Journalism.co.uk writes that former journalist David Walker, who is heading the initiative, has proposed 12 points about statistics that all journalists should be taught. 
For more industry news please see WAN-IFRA’s Executive News Service
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The Guardian continues to open up with Newsdesk live

by Hannah Vinter

“So… What are you working on?” 
Now some Guardian journalists are prepared to give us the answer to that question, as yesterday the paper unrolled Newsdesk live,
a blog that promises to “bring you the news as we break it, explain how
we choose what we report and why – and ask you to get involved.”
This new blog from The Guardian’s
national news team puts the audience at the heart of the news-writing
process, asking them to get in touch via comments, emails or Tweets to
provide editors with ideas and information to help create stories. 
The blog builds on The Guardian’s Open Newslist, launched last October,
which published a selection of the stories that journalists were
working on, and allowed readers to Tweet at those journalists in real
time.

For more on this story please see our sister publication www.sfnblog.com

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Media links of the day

media links-thumb-200x58-6272-thumb-200x58-6273-thumb-200x58-6911-thumb-200x58-9311-thumb-200x58-9318-thumb-200x58-9319-thumb-200x58-9409-thumb-200x58-9410-thumb-200x58-9418-thumb-200x58-9430.jpgJim Romenesko has published an interview with Tom Curley, the departing CEO of the Associated Press, on his blog. “The Internet has ushered in a world where there is more chaos, but that’s good for us because our values are strong and we have earned a reputation for getting it right,” says Curley.

The BBC‘s Community Reporters Scheme, which was launched in London last year, is set to be rolled out in Salford and Glasgow too, reports Journalism.co.uk. The scheme aims to give training to budding journalists at the same time as highlighting local stories in the run-up to the 2012 Olympics. 
Nieman Lab has published a write-up of Weave, a piece of data visualisation software that has “a lot of potential for journalists”.

The African National Congress said on Tuesday that an independent media appeals tribunal is the most effective way to regulate print media, news24 reported.
“The ANC believes in independent regulation. This may differ with
the interpretation that is commonly assigned to our proposal, which has
been misinterpreted as having state regulation of the media” said ANC executive committee member Jessie Duarte.

For more industry news please see WAN-IFRA’s Executive News Service

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Twitter – cutting out the middleman?

“No comment”.

Business executives had become more and more adept at hiding behind this phrase, argues David Carr of The New York Times
in an article published on Sunday. Not only that, but major figures in
business are often obscured by “communications” teams that are anything
but communicative. But now, suggests Carr, “Twitter has the potential to cut past all that clutter”.

Carr writes that thanks to Twitter “there’s a chance to get a glimpse
into the thinking of otherwise unapproachable executives, and sometimes
even have a real dialogue with them”.

For more on this story please see our sister publication www.sfnblog.com

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Media links of the day

media links.jpg

The New York Times‘ Nicholas Kristof reports on the two Swedish journalists serving and 11-year prison sentence in Ethiopia. 
PBS Media Shift has published a guide to crowdfunding public media projects. 
Gavin Aronsen describes being one of the six journalists arrested at the Occupy Oakland protests. 
A former editor of Cosmopolitan, Helen Gurley Brown, has given $30 million on behalf of her late husband to establish an institute for media innovation at Standford and Columbia, reports Poynter
For more industry news please see WAN-IFRA’s Executive News Service
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WashPo taps into growing Twitter trend in run-up to US elections

The Washington Post announced last Friday that it was launching campaignreads.com, a new section of its site “completely powered by our readers” where it shares a curated selection of Tweets with links to coverage of the US presidential election.
Post Politics wrote that, for the past few weeks, it had been asking readers to share links to their favourite election coverage by tweeting @PostPolitics or with the hashtag #campaignreads. The Post’s political team now curates these Tweets using Storify, and publishes them on its new page. 
The initiative has potential benefits for Post journalists and their readers. Firstly it helps the Post “filter the deluge of campaign coverage” by asking its users for selection of the articles they enjoyed the most. Secondly it gives readers prominence by crediting them on the campaignreads.com if the Post uses articles that they’ve shared.
For more on this story please see our sister publication www.sfnblog.com
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Wunderkit launches beta for its wunderbar-designed productivity platform

WunderkitBerlin-based startup 6Wunderkinder has just launched the beta for their productivity suite Wunderkit. This is an extension to their simple, yet well designed task list manager Wunderlist, which was acclaimed both by early adopters and users.

With Wunderkit the startup is now taking a next step. They’ve stuck to the user experience that, while beautifully crafted on the one hand is surely tricky to get used to, and have taken their core task manager several steps further by wrapping a fully fledged social network around it. Whereas RememberTheMilk had been their primary competitor until now, the company is now directly competing with full virtual workspace apps such as Podio or Asana, all of them trying to re-invent peoples’ work and organize their private and professional lives.

At this stage, Podio seems to be ahead of its competitors with its ability to customize work space and and a proprietary app store within the web application. Wunderkit now offers three basic apps to begin with (Notes, dashboard and tasks) for Pro users. In contrast to their early product, Wunderlist, the team headed by founder and CEO Christian Reber, decided to step away from a desktop application and has moved the entire suite into the web. When the app launched in closed beta a couple of weeks ago more than 5.000 users and 2 million users have signed up since the startups begin 14 months ago.

A couple of months ago the startup received $4,2M from Atomico Ventures and it is now clear where that money went to. With the announcement 6wunderkinder also announced, that they are introducing a “Pro” version, that allows people to work and interact in between different workspaces, whereas free accounts are limited to the respective workspace.

Information provided by CrunchBase
Information provided by CrunchBase
Information provided by CrunchBase
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Connected Europe

Key findings include:

1. In the EU5 (France, Germany, Italy, Spain and UK), computer usage accounted for 95.1 percent of all browser-based page views, with mobile devices accounting for a considerable 3.2 percent of all traffic.
2. Within the 4.9 percent non-computer traffic, tablets generated more than 1 in 4 non-computer page views.
3. Consumption of Mobile Media is booming. 75 percent of smartphone users in the EU5 used mobile media in October 2011, an increase of 62 percent in the past year.
4. Apple demonstrates leadership. While Nokia’s Symbian and Google’s Android currently have the highest market share amongst smartphone platforms, when combining smartphones, tablets and other devices Apple’s iOS holds the top spot, with a 30 percent share of connected devices in use.
5. Mobile retail is one of the fastest growing activities amongst smartphone users, with more than 13.6 million EU5 smartphone owners accessing a retail site in October 2011.

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Mobile in the Retail Store

60% of respondents have used the internet on their mobile phone whilst in a retail store and they’re most likely to use it to compare prices, look for discounts & read product reviews. 78% of mobile browsers said if a store offered free Wi-Fi they would use it and the majority would be happy for retailers to send them a promotional offers in-store via their mobile. Popularity of using discount vouchers will continue and mobile is the preferred future method of redeeming.

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Broadband speeds improving in UK

The communications regulator found that the average broadband speed in the UK was 6.2Mbit/s in November/December 2010.

This increased to 6.8Mbit/s in May 2011 and 7.6Mbit/s in November 2011, as consumers are moving onto higher speed packages.

It was also found that 58 per cent of UK residential broadband connections had a headline or advertised speed of over 10Mbit/s compared to just 48 per cent in May 2011.

However, the regulator found that four in ten households have broadband speeds of less than 10Mbit/s despite being able to get a higher speed at little or no extra cost.

Ed Richards, Ofcom’s chief executive, said: “It is encouraging that speeds are increasing and that consumers have a real choice of broadband service.

“We can look forward to further increases in UK broadband speeds over the next few years.”

In December 2011, BT revealed that at least 50 per cent of the British population will have access to superfast broadband by the end of 2012, as the roll-out is ahead of schedule.

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Innovation is the way to tackle digital privacy challenges

Privacy is one of the biggest public policy challenges of this digital generation.

The question is a fundamental one: how do we balance consumer concerns about the collection and use of their information, while those same consumers have an insatiable appetite for digital content and services, paid for by data-driven advertising models?

If that weren’t enough for industry, policymakers and regulators to tackle, we’re also faced with the challenge of implementing the revised ePrivacy Directive, a piece of EU legislation that UK Communications Minister, Ed Vaizey, described last year as a “well-meaning regulation that will be very difficult to work in practice”. It requires all organisations – big or small – to get informed consent from consumers about the use of cookies (and other technologies) to store and process information.

Implemented strictly, this Directive would throw that balance out of sync. It would severely disrupt consumers’ experience of the web, and undermine online advertising. Thankfully, the UK Government has chosen a pragmatic approach, recognising that data is the ‘fuel’ of our industry’s growth. It knows that cutting it off would be short sighted and would stall the progress of our digital economy. But UK companies must still comply with the law, and the Government has been working in partnership with the industry and browser manufacturers to deliver what it calls an “ecology of solutions”.

So what should businesses be doing as part of that compliance effort? And what wider lessons should we learn from this new law?

There are three key things:

The first is transparency. Online publishers must offer consumers clear and suitably prominent information on their sites about data collection and use. To be most useful, this needs to be contextual, such as the industry’s ‘icon’ in display ads that is now being rolled out across Europe. The icon provides users with notice of customised advertising that uses behavioural data. Advertisers, agencies and publishers should ensure that their data handler partners are fully involved in this self-regulatory programme, which has the full support of the UK Government.

The second is innovation. Businesses should be adopting a ‘privacy by design’ approach to their products – empowering consumers with control tools such as preference managers and privacy dashboards, linked to transparent information, such as the advertising icon.

The final thing is education. We all have a part to play in educating consumers about why data is so important to the content and services that they love; why it makes it better and more relevant; and how they are able to control its collection and use. For our part, the advertising industry will be launching a pan-European campaign to inform consumers about what the icon means, and what choices they can make in response.

But I believe the broader lesson is about building trust. This law is a “wake-up call”. It is a clear signal from policymakers in Europe that the internet industry needs to show it can be trusted to police itself, using innovative tools and approaches that are fit for our fast-moving world. Securing this trust – and more importantly the trust of consumers – will ensure we have the freedom to grow our businesses for the future.

This opinion piece first appeared on New Media Age.

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Holiday Purchase Journey – Lastminute

A video from the IAB’s MOJO research shows us to one user’s path to purchase of a holiday, and the role digital played in the decision making. The journey was observed using GFK’s Connected Life panel, and then the respondent contacted to understand what happened offline.  

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Video Game Purchase Journey – Skyrim & Bioshock

A video from the IAB’s MOJO research shows us to one user’s path to purchase of a video game, and the role digital played in the decision making. The journey was observed using GFK’s Connected Life panel, and then the respondent contacted to understand what happened offline.  

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Yoghurt Purchase Journey – Yeo Valley

This video from the IAB’s MOJO research introduces us to one user’s path to purchase of Yeo Valley yoghurt, and the role digital played in the decision making. The journey was observed using GFK’s Connected Life panel, and then the respondent contacted to understand what happened offline.  

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Connected Europe

Key findings include:

1. In the EU5 (France, Germany, Italy, Spain and UK), computer usage accounted for 95.1 percent of all browser-based page views, with mobile devices accounting for a considerable 3.2 percent of all traffic.
2. Within the 4.9 percent non-computer traffic, tablets generated more than 1 in 4 non-computer page views.
3. Consumption of Mobile Media is booming. 75 percent of smartphone users in the EU5 used mobile media in October 2011, an increase of 62 percent in the past year.
4. Apple demonstrates leadership. While Nokia’s Symbian and Google’s Android currently have the highest market share amongst smartphone platforms, when combining smartphones, tablets and other devices Apple’s iOS holds the top spot, with a 30 percent share of connected devices in use.
5. Mobile retail is one of the fastest growing activities amongst smartphone users, with more than 13.6 million EU5 smartphone owners accessing a retail site in October 2011.

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