Category Archives: Advertising Age

Japan's Hakuhodo took the prize for Ad Age's International Agency of the Year last month, but many of those who didn't win submitted ideas you can learn from. Here are five of the best, culled from Latin America, Europe and … Continue reading →

In a first for the Indian film industry, Spanish travel authority Tourespana created what's essentially a brochure for the country in the movie "Zindagi Na Milegi Dobara" — and it worked, with the number of Indian tourists to Spain jumping … Continue reading →

The U.K. doesn't have a lot of Super Bowl fans, but Chrysler hopes to wow them on Sunday by relaunching the brand during the British broadcast of the game on Sky satellite TV.

The European Union has 27 countries — and 27 interpretations of Europe's new e-privacy rules. To make it even more complicated, the e-privacy law has been issued as a directive, a form of legislation that lets every E.U. country fashion … Continue reading →

Hewlett-Packard is on the hunt for a global creative agency to handle marketing for its personal computing division, long the marketing star of the company.

Fast-growing Brazilian agency StrawberryFrogPeralta split with its international partner today and expects to close a deal with a new international network in March.

Unilever has tapped indie shop Profero to handle global digital duties for Tresemme shampoos and conditioners, a brand the packaged goods giant acquired as part of its $3.7 billion purchase of Alberto-Culver.

According to feng-shui and numerology consultants, the Year of the Dragon will be a time for business growth, job creation and career change in the advertising industry. Asian soothsayers are also saying it will be an excellent time to seek … Continue reading →

Starbucks Corp. and venture partner Tata Global Beverages will open their first store in India to tap rising coffee consumption there.

The "Axe effect" is now double-strength with the launch of Axe Anarchy, a fragrance with men and women's versions, and the global "Unleash the Chaos" campaign by BBH London.

M&C Saatchi will re-open in New York next month and is hiring Jeff Brooks, who was ceo and chief digital officer at Euro RSCG for the past year, as ceo of the new office.

As part of a WPP management restructuring, Mindshare's worldwide CEO, Dominic Proctor, has been promoted to the newly created role of Group M president.

China is a key market for multinationals, but it is also a challenging and confusing place to do business, especially because the Chinese government is eager to protect local companies in key areas.

Vixens in tight black skirts, Jennifer Lopez dancing her way though the Bronx; juxtapose those images with close-ups of jobless youths in one of Italy's most economically depressed cities, Naples. That's the new Fiat ad.

The European Union is challenging big businesses to an internet-privacy showdown, with proposed data-protection laws that focus on the rights of the individual and make heavy demands on companies. The new rules will affect companies around the world, because they … Continue reading →

News Corp. will simultaneously launch Fox drama "Touch" in more than 100 countries with a global marketing effort from Unilever.

In a profoundly sad year for the country, TBWA Hakuhodo created memorable and effective work based on the agency's motto, "Think Happy."

Brazil's best agencies have a talent for creating work that taps into — and becomes part of — the country's rich popular culture. F/Nazca Saatchi & Saatchi and its Nike client took it a step further by transforming the 30 … Continue reading →

More than 800 million viewers will be tuning into CCTV for nearly five hours of live programming to celebrate Lunar New Year's Eve. But unlike the ad extravaganza that is the U.S.'s biggest TV event, China's has zero commercial breaks.

Brands in China are looking for more rebellious figures to create aspirational messages for their affluent young white-collar targets. The recent collaboration between Nescafe and popular writer, blogger and social critic Han Han is an interesting example of this dynamic.

Publicis Groupe said its European clients have scaled back marketing plans for 2012 as the region grapples with the prospects of a recession. That fits with what U.K. marketing executives said in the latest quarterly Bellwether report from the Institute … Continue reading →

Britain's biggest supermarket chain, Tesco, an adventurous marketer that has already set up a retail bank, a film-production company and a mobile-phone business, is now targeting fashion. The company has declared its ambition to make its F&F clothing and accessories … Continue reading →

Just when you thought every category possible had already been squeezed into the Cannes Lions International Festival of Creativity, the Branded Content & Entertainment Lions will debut at this year's festival.

WPP Group's Kantar Media is stepping up its digital game in China, acquiring a pioneering local agency called CIC that helps marketers leverage the power of social media.

Bet you didn't think you'd see H&M in the Super Bowl ad lineup. The retailer has announced its first-ever ad in the game, to debut the David Beckham Bodywear collection.

Chinese brands are losing market share in the world's largest auto market. The China Association of Automobile Manufacturers blames the domestic brands' weak sales on poor brand images. But the underlying problem is state ownership, which allows them to expand … Continue reading →

A necessary but expensive move into India is hurting P&G's short-term profits. That its home-care unit took a loss isn't surprising, but the size of the loss is.

Four Seasons VP-Marketing Susan Helstab talks about the company's new customer experiences and revamped website, which will incorporate user-generated reviews — still somewhat unusual for luxury brands.

Car sales in China, the world's largest auto market, have hit the brakes, and foreign automakers say more speed bumps are ahead. Sales growth slowed to 2.5% last year from over 32% in 2010.

Netflix launched in the U.K. this week with a high-visibility PR push and a heavyweight ad campaign, but what can it provide British consumers that they don't already have?

News Corp. for the first time publicly detailed bribery at its News of the World tabloid, saying an editor agreed to pay a prison guard for scoops on a child killer. The editor is suing for wrongful dismissal.

Asics has appointed 180 Amsterdam its lead global ad agency after a pitch against incumbent Vitro, an agency based in San Diego that will keep the U.S. account, and Dentsu, which handles the business in Japan.

Burger King is adding two new agencies, Mother and David, but said its relationship with McGarryBowen is unaffected. "It's not a traditional model," said Alex Macedo, senior VP-North American marketing. "There's not one main agency that the others have to … Continue reading →

Carnival Cruise Lines has appointed London-based Karmarama to its roster of global agencies as the brand attempts to attract more British travelers.

Nick Paul, global chief growth officer at DraftFCB, is leaving the Interpublic Group of Cos. agency, and global exec Peter Drakoulias will absorb his duties.

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