Category Archives: Advertising Age

Statistics from a study by Alcohol Concern give weight to the argument that the U.K.'s alcohol-advertising restrictions are not working.

Here are some tips for navigating both written and unwritten rules of doing business in the world's most-populous country.

TV commercials sometimes can be quite limiting, especially when you're trying to use them to show just how sour your product, Mentos Sour Marbles, is.

Publicis Groupe expects growth to slow in the second quarter, but a stronger performance in the year's second half, Chairman-CEO Maurice Levy told analysts in a conference call today.

Greek broadcaster Antenna is going ahead with threatened legal action against Publicis Groupe, alleging that Publicis closed its Leo Burnett office in Athens without paying all the money owed to media owners.

Spotify and Coca-Cola want to teach the world to sing: They're partnering to promote the music-streaming service as it launches in new countries as a way for Coke to reach teens globally.

Supermarket giant Tesco, announcing today its first drop in U.K. profits in 20 years, outlined a $1.7 billion "Build a better Tesco" plan to boost performance on its home turf.

Tencent's S Y Lau describes the opportunities for marketers who understand the values of Chinese consumers, from lack of brand loyalty to a hunger for respect.

During a call with analysts, Mr. Wren said that "revenues exceeded our internal forecasts" and that he's cautiously optimistic for the rest of the year.

Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.

Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.

"The opportunity to work … alongside some of the brightest scientists and inventors in the world was something my inner nerd just couldn't turn down," said Mr. Tait, who was on the Old Spice Response Campaign and recently became a … Continue reading →

As regulators threaten further restrictions on the estimated $2.6 billion spent on alcohol marketing in Europe, the biggest advertisers are launching a Responsible Marketing Pact today to strengthen self-regulation.

To find the hottest trend in China's personal-care and grooming industries, head to the men's department.

Detective Richard Horton wrote an unauthorized, anonymous blog about police work until the Times of London revealed his identity, citing the public interest.

British boy band One Direction rose to U.K. stardom on a social-media campaign featuring a superfan and is catching on in America.

Budweiser's next stop is Ukraine, where AB InBev will continue its push to turn the classic American brew into a global powerhouse on the scale of Coca-Cola.

U.K. auto-insurance price-comparison site Confused.com is highlighting the dangers of driving in high heels with a Pinterest contest.

Network lets Belgians know it has arrived with a great viral stunt by Duval Guillaume Modem.

A mainstream advertising campaign by Ogilvy for the company's low-calorie Du Darfst line is stirring up controversy in the country with its use of an English obscenity.

In their extreme and unending search for healthful products, Japanese consumers are embracing the sword bean in everything from tea to toothpaste.

Nissan is attempting a double play with its latest campaign in India.

Brand creativity can be communicated in many ways, from the swoop of cursive in a logo to the faint silhouette of the back of a character's head in a commercial. Sid Lee believes strong architectural design is as important as … Continue reading →

In 2004, Miles Nadal, the man atop MDC Partners, predicted that within a five-year span his holding company would blossom into a billion-dollar business. It didn't happen quite that fast, but in 2012 he expects to achieve it.

Dagmar Mussey, a Duesseldorf-based journalist who was Advertising Age's correspondent in Germany for many years, died on March 14. She was 86.

An innovative anti-smoking campaign from Iris Amsterdam and Stivoro, the Dutch tobacco-control agency, uses cigarettes as art to ask: What are you giving up to smoke?

The company hired — and fired — a group of agencies for its U.K. brands The Times, The Sunday Times and The Sun.

Paul Woolmington is departing six years after opening the communications planning agency's New York office as founding partner of Naked Communications Americas.

The TBWA Hakuhodo chief operating officer is leaving Tokyo for Los Angeles, where he'll help grow the agency's worldwide Apple business.

Advertising Age is inviting young creatives from all over the world to design a global-themed cover for Ad Age's June 11 issue — and will award the winner a free trip to Cannes.

The crowdsourcing agency will be part of the Havas Worldwide business unit. One of their first projects will be to use V&S's proprietary technology to create a 15,000-person professional Havas "crowd" from which to source ideas for clients.

Rupert Murdoch's youngest son previously resigned as executive chairman of News International and left the boards of GlaxoSmithKline and Sotheby's.

Google brings its brand of tear-jerking creativity to the U.K. with "Plus Tom," the first TV spot for Google+ across the pond.

Advertising Age is inviting young creatives from all over the world to design a global-themed cover for Ad Age's June 11 issue — and will award the winner a free trip to Cannes.

Chinese car brands are losing chunks of market share to the global joint ventures. Will this year's slowing market soon put some Chinese carmakers out of business altogether?

Domino's quirky marketing campaigns and inventive pies are paying off, with individual store sales 50% higher than the average U.S. shop.