Category Archives: AdExchanger

With the departure of Scott Thompson as CEO and appointment of Ross Levinsohn as interim CEO, Yahoo! plunges ahead with – still – plenty of assets including 700 million monthly unique users worldwide (175 million in March in the U.S.), … Continue reading →

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Display Marketplace Strategy at Microsoft Advertising. Opinions expressed are his own and do not necessarily represent those of … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Thompson It’s official: Scott Thompson has been removed as CEO of Yahoo!. According to a release, the new interim CEO will be Ross Levinsohn. Activist investor Daniel … Continue reading →

Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, … Continue reading →

Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, … Continue reading →

Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; … Continue reading →

In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever – maybe more so – as talented people put the technology over the proverbial finish line. For some ad tech … Continue reading →

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Click Here To Get The AdExchanger iPad Comic Book! AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG, And MediaMind, Report DG said its “segment” (MediaMind, Unicast, Eyewonder) generated $31 million in revenue in the first quarter of 2012. Relatively flat. By the way, that’s three … Continue reading →

Nobody was talking investment or tech bubble at Lowenstein Sandler’s annual Venture CrushNY Event which took place in New York City’s Edison Ballroom today. The venture capital community came together for a discussion of its world as well as a … Continue reading →

It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your platform, the more robust and differentiated your platform … Continue reading →

Is hyperlocal inventory getting easier to come by? The rate of smartphone ownership in the U.S. (106 million as of March, by comScore’s count) suggests yes, but many say it’s still tough to amass significant reach for highly geotargeted campaigns. … Continue reading →

Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Drama The “are you kidding me?” drama continues to unfold at Yahoo! around the details of CEO Scott Thompson’s bio. He evidently claimed a computer science degree … Continue reading →

Discovery Communications has explored web video here and there over the past few years as a promotional vehicle for its various cable TV networks, which include its flagship, TLC and Animal Planet. Online advertising has tended to be a secondary … Continue reading →

On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed … Continue reading →

Since its was acquired by eBay just over a year ago, mobile and local ad net Where Ads has been busy integrating with its parent’s sprawling platforms. It’s a big job with a big potential payoff. In addition to eBay … Continue reading →

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Click Here To Get The AdExchanger iPad Comic Book! AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Linking-In Presentations Yesterday, LinkedIn announced the acquisition of SlideShare, a popular, shareable, slide presentation site for nearly $120 million. Linkedin CEO Jeff Weiner says in a release, “These presentations … Continue reading →

“Upfront” presentations are intended to get advertisers to spend money on networks’ programming, but YouTube parent Google will be the initial big marketer on the video site’s new content channels. At the company’s big “Brandcast” event, the search giant pledged … Continue reading →

Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Talent The WSJ’s Ben Rooney reports on the emergence of companies looking to corral ‘big data’ and how there’s a shortage of big data worker bees let alone … Continue reading →

At X+1′s Nextargeting Summit last Thursday, the advertising technology company produced a half-day long event that spoke to how the programmatic buying business is becoming an “enterprise” class challenge especially when you look at it from the big, brand marketer’s … Continue reading →

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Click Here To Get The AdExchanger iPad Comic Book! AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Data, Big Funds In a November 2011 interview with AdExchanger, former Metamarkets CEO David Soloff described his company’s focus: “We deliver visibility into high volume, and high velocity … Continue reading →

Original online video has been the primary focus of this week’s NewFront, the series of events by AOL, Yahoo, Microsoft, Hulu under the umbrella of the annual presentation organized by Publicis Groupe’s Digitas for the past five years with an … Continue reading →

Last week, JWT announced it would rebrand its Minneapolis office to become part of Digitaria’s growing network. The Minneapolis outpost is a dedicated digital operation with clients including UnitedHealth Group. San Diego-based Digitaria was founded as a digital design firm … Continue reading →

Vitrue offers one of a small handful of enterprise platforms geared to marketers’ social publishing needs. The six-year-old company says it’s making steady progress in tying social to various corners of the digital marketing dashboard, including analytics platforms, CRM, and … Continue reading →

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. David Levy is co-founder of SocialVibe, a digital advertising technology company. Jerry Neumann posed a question on AdExchanger … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funds For Tags Tag management company BrightTag announced that it has raised $15 million in new financing. In addition to listing its venture partners, BrightTag stated in the release … Continue reading →

Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China … Continue reading →

“Ad Agents” is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Brand Tools Brand advertising technology firm Moat announced today that it has raised $12 million in equity financing (the company raised $4.5 million previously) in a round led … Continue reading →

Little Rock, Ark.-based Acxiom is the original data management platform. The 42-year-old company has arguably done more than anyone to blend online and offline data sources – for instance by helping automakers compile leads from their own branded sites, car … Continue reading →

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Click Here To Get The AdExchanger iPad Comic Book! AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware … Continue reading →

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Bank Microsoft reported its fiscal third quarter 2012 financial results as the company had quarterly revenue of $17.41 billion with net income of $5.11 billion or 60 … Continue reading →