Category Archives: Adotas

ADOTAS – Mobile advertising services provider Velti has shown a good record so far of issuing compelling and easy-to-understand reports painting the landscape of smartphone and tablet advertising and usage, and they upheld that record today, releasing the company’s “State … Continue reading →

ADOTAS – It’s a good thing people love talking about Facebook as much as they do, because boy howdy, there are a lot of Facebook-related things to talk about this week. Today’s chatter: Search engine marketing software and services provider … Continue reading →

ADOTAS – We all know that sticking all of our business info out onto the internet comes with a number of security risks, and that these risks are still a major inhibitor when it comes to loading and managing data on the … Continue reading →

ADOTAS – This week’s installment of The Future of Publishing brings together two guys who work as both marketing consultants and content creators: Host Murray Newlands ran into Human Business Works president Chris Brogan at BlogWorld Los Angeles in 2011, … Continue reading →

ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite … Continue reading →

ADOTAS – Despite continued volatility in the American economy, IEG projects that North American sponsorship spending will grow by 4.1 percent in 2012, to $18.87 billion. No matter how you look at it, that’s big money. In a world where marketing … Continue reading →

ADOTAS – With the imperative only increasing for Facebook to deliver a mobile experience that people enjoy as much as they enjoy as the web experience, the network has been ramping up its efforts to look better on mobile. And … Continue reading →

ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from online and mobile ad company Marchex. In its new MPULSE report, the company (which provides technology … Continue reading →

ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you … Continue reading →

DM CONFIDENTIAL – Last week we spoke with an interesting startup. Without meaning to sound contrarian, they certainly sounded so — that is, if you believe what the mainstream media says regarding the daily deal space. They say that it … Continue reading →

ADOTAS – The term “gamification” can be one of the most misunderstood marketing and engagement strategies employed today. Many marketers think gamification literally means creating a game to engage with customers or employees. And,  yes, it can mean that. However, at its … Continue reading →

ADOTAS – In its third Mobile Intel Series vertical report — one that a representative of the company described as being one of the most in-depth reports they’ve ever released, and which dropped earlier this week — mobile advertising platform … Continue reading →

ADOTAS – Marketing used to be simply about message placement, but today it’s about engagement. Every facet of marketing must have some level of engagement attached to it in order to succeed and grow organically. Engagement revolves around reciprocation, where … Continue reading →

ADOTAS – It seems as though HR has been less busy in processing new executive hires this week than in the last few weeks, but nonetheless, the announcements we’ve seen indicate some significant changes for some quite prominent companies. Per … Continue reading →

ADOTAS – Facebook announced an App Center today, which aims to provide a forum for users to find, research, rate and test-drive apps. According to a post on Facebook’s blog by software engineer Aaron Brady, it’ll be accessible on the … Continue reading →

ADOTAS – Facebook has 800 million active users, it’s valued at $96 billion, it’s been around for eight years, and there’s still nothing approaching a consensus about how to best use it for advertising purposes. But as Facebook’s own advertising … Continue reading →

ADOTAS – Twitter wrapped up a talent buy today on the team behind email marketing company RestEngine. RestEngine’s raison d’etre involves delivering targeted, personalized emails that leverage the subscriber’s social graph, and it was founded to help social app publishers … Continue reading →

ADOTAS – Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. For one, it means we must be more personal. Social media has clearly made marketing a one-to-one game. … Continue reading →

ADOTAS – Because one announcement from one social graph manager isn’t enough for one Thursday, 33Across released its Brand Graph Category Insights report for the first quarter of 2012 today. Its second such quarterly report looked at how 80 brands … Continue reading →

ADOTAS – It used to be called Clearspring, and now it’s called AddThis, following a rebranding around what company founder and executive chairman Hooman Radfar explained was as a desire to “consolidate around the brand” for which it’s best known. … Continue reading →

ADOTAS – Last week I was in the grocery store when I saw a young woman busily typing on her iPhone. As I reached over to grab a new roll of Saran wrap, she asked, “Do you think waxed paper or parchment … Continue reading →

ADOTAS – In the latest installment of video series The Future of Publishing, we’re down with OPC (other people’s content). It’s about content monetization: How can brands enter the discussion with potential customers around the web, not just on their … Continue reading →

ADOTAS – Everybody buddy up: Data management company BlueKai has launched the BlueKai Partner Program, aiming to demystify data solutions for marketers and to help them evaluate the services of BlueKai’s 100-plus partners (providing media execution, analytics, attribution, website and … Continue reading →

ADOTAS – Data management and marketing company eXelate has integrated its data into audience insights provider Turn‘s audience platform, the two companies jointly announced today. With Turn boasting nearly 700 million anonymous user profiles on hand and over 30 billion … Continue reading →

ADOTAS – Keyword bidding techniques are not created equal. With four incredibly different types of approaches, understanding their differences is a challenge in and of itself. But knowing the differences and applying the correct approach to your paid search program and campaign goals … Continue reading →

ADOTAS – You’ve already seen how Google+ Hangouts allow you to have a live video chat with a select number of people. But how about Hangouts on Air? That feature, explains Murray Newlands in this new episode of The Future … Continue reading →

GRAPHICMAIL – An email newsletter is a great way for a business to communicate with its customers. However, it’s always tempting just to dump a lot of content into the body of an email. After all, this way the message may appear to … Continue reading →

ADOTAS – In this new infographic, contextual/behavioral ad targeting software company Pretarget suggests search and display — often seen as performing entirely different functions and occupying two dissimilar sections of the online ad ecosystem — go hand in hand more comfortably … Continue reading →

ADOTAS – After spending the weekend poring over the evidence, the jury in the Oracle vs. Google copyright infringement case is still deadlocked on one of four key questions in the case — the question of whether the 37 Java … Continue reading →

ADOTAS – Getting some privacy used to be as simple as locking your door or finding a nice, quiet spot somewhere. Keeping your information private was as simple as putting it away in a locked drawer or safe. Well, those days are … Continue reading →

DM CONFIDENTIAL – It’s hard to believe that the first banner ad appeared on a site more than 15 years ago. There are some affiliates out there who haven’t been around that long. Since that first banner ad, though, there … Continue reading →

ADOTAS – Just as we brought you last month, Taykey has shared its latest set of infographics detailing socially trending conversations of the month that just ended. Taykey looks at trending topics of online conversation so ads can be targeted to … Continue reading →

ADOTAS – There’s a serious problem in the interactive advertising industry that springs from a misconception about inventory quality. Like ancient alchemists, some in the industry claim they can use behavioral and social clues to generate brand ROI from substandard … Continue reading →

ADOTAS – Considering how much of a market there is online for people to earn virtual rewards in exchange for real money, it was always just a matter of time before someone figured there might be even more value in … Continue reading →

ADOTAS – Who’s that stranger who appeared the office down the hall at your advertising technology firm, digital marketing company or ad agency? Why, that’s one of this week’s new industry hires. You should really check your company’s internal emails … Continue reading →

ADOTAS – In today’s ultra-competitive digital landscape, there isn’t a publisher or marketer who isn’t wondering: •How do we increase advertising revenue and streamline operations to save money? • How do we improve digital interactivity, personalization, recommendations, and content optimization … Continue reading →