Category Archives: adweek

Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip ahead of the company's 90-second spot on Sunday. Like an … Continue reading →

Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip ahead of the company's 90-second spot on Sunday. Like an … Continue reading →

Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own competing services. Full-page ads will run through Friday, Feb. 3 … Continue reading →

An Axe fragrance for men and women? Supported by an Axe campaign that isn't aggressively, compulsively misogynistic? The world must be coming to an end. In fact, that's exactly what seems to be happening in Bartle Bogle Hegarty's launch spot … Continue reading →

Volkswagen "The Dog Strikes Back" – 2012 Super Bowl (Extended Version)

Crispin Porter + Bogusky has revealed some details of its upcoming Super Bowl spot for Best Buy—the electronics retailer's second straight appearance in the big game. Last year's spot, starring Ozzy Osbourne and Justin Bieber, launched Best Buy's Buy Back … Continue reading →

People seem to like this South African effort for the BMW 1 Series that lets consumers play a racing game with cars projected on outdoor boards and buildings. Well, I'm waving the yellow flag on this one. Though it's being … Continue reading →

Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual spot on Sunday will be cut down to a :60.) … Continue reading →

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to view more content from The Sports Issue.

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to view more content from The Sports Issue.

Matthew Broderick has spoken out about his decision to mimic his old Ferris Bueller character for Honda's upcoming Super Bowl commercial, admitting he wasn't sold on the idea at first. "It took a little, uh, thinking about it, it took … Continue reading →

Horizon Media has added yet another member to its senior management team. On Thursday, the media agency announced that it has hired Megan Riley as associate managing director, a new position. Riley will be joining the brand strategy group and … Continue reading →

Layoffs in the advertising industry are continuing this month: On Thursday, Crispin Porter + Bogusky cut 43 of the agency's roughly 900 employees from its roster. This move follows the Ogilvy Group's layoffs of nearly 60 staffers about two weeks … Continue reading →

Union Bank selected Eleven Inc. as its global agency of record after a review which included finalists Ogilvy, RPA and incumbent Dentsu. Select Resources International conducted the search process, undertaken last fall. In the latest available data from Nielsen, the … Continue reading →

Venables Bell & Partners half-embraces and half-spurns pop culture's obsession with vampires in its 60-second Super Bowl commercial, posted below. The spot, airing in the first ad break after halftime, features the new 2013 Audi S7 with the brand's signature … Continue reading →

GroupM has expanded its leadership team with a new senior management position. On Thursday, WPP's media arm announced that it had named Dominic Proctor president of GroupM.  Proctor has a long history with GroupM. In 1997, he launched Mindshare Worldwide, … Continue reading →

What can you really say about Cars.com's 2012 Super Bowl commercial, posted in full below? Created by DDB Chicago, it features a man who has grown a second gleeful head—a large tubular appendage with his own face on the end … Continue reading →

Skechers "Mr. Quiggly" – 2012 Super Bowl (teaser)

Here is PETA's contribution to Super Bowl advertising—billboards asking you to pass on the chicken wings, and thus spare the chickens, on Super Bowl Sunday. Look at those cute little chicks, cowering in fear. PETA says 600 million chickens are … Continue reading →

This Chinese New Year-themed spot, which fits bowls of rice into its story line, packs more punch than most of the bikini- and effects-driven Super Bowl commercials that have been teased so far. The work comes from Malaysian rice provider … Continue reading →

Chevrolet “Happy Grad” – 2012 Super Bowl

Zach Borst, an aspiring Long Island, N.Y., filmmaker, has won Chevrolet’s Route 66 Super Bowl ad contest with his "Chevy Happy Grad" commercial. The 26-year-old’s ad, produced in 60- and 30-second versions, uses a humorous vignette in which a new … Continue reading →

Showing commercials during live theater—has it really come to that? For Todd Bieber, it most definitely has. The filmmaker is launching an advertising-themed one-man show at New York's Uptight Citizens Brigade Theatre, where he also serves as content and production … Continue reading →

MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new position at the company and Savic will begin his duties … Continue reading →

All good things must come to an end—even William Shatner. The 80-year-old actor, who has portrayed Priceline's Negotiator off and on for the past 14 years, has reached the end of the line, and is being jettisoned by the company. … Continue reading →

Zach Borst, a 26-year-old aspiring filmmaker from Floral Park, N.Y., has won Chevrolet's contest to have a consumer create one of its Super Bowl spots for the Feb. 5 game. The ad, posted below, features a high-school kid who mistakenly … Continue reading →

Samuel Adams is hoping the beer it's preparing for SXSW will be a crowd-pleaser. Hence, it's letting the crowd tell them how to make it. The brewer is teaming up with social-media wizard Guy Kawasaki to create what it claims … Continue reading →

What’s the first information you consume in the morning? It’s either my email, or I listen to the news on the NPR iPhone app, or I look at the headlines of The New York Times. What do you read or … Continue reading →

Diesel is advertising its spring and summer 2012 clothing line under the banner "Portraits for Successful Living." So, what do you need to have a successful life? You can start off with oversize props, like huge robots, eggs, hammers and … Continue reading →

No one must be feeling more pressure than Volkswagen as we head toward Super Bowl XLVI, given the intergalactic success of "The Force," its record-breaking spot by Deutsch from last year's game (and Adweek's choice for the best commercial of … Continue reading →

MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New … Continue reading →

MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New … Continue reading →

The 10 most-read AdFreak stories of the past week: 1. 150 Reasons to Mourn Target and Wieden + Kennedy's Split 2. Facebook App Will Post Your Farewell to Friends If You Die 3. Billboard Protesting Distracting Billboards Is Too Distracting … Continue reading →

The 10 most-read AdFreak stories of the past week: 1. 150 Reasons to Mourn Target and Wieden + Kennedy's Split 2. Facebook App Will Post Your Farewell to Friends If You Die 3. Billboard Protesting Distracting Billboards Is Too Distracting … Continue reading →

Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, however, could not be ascertained. The business is currently split … Continue reading →