Category Archives: brand-e

Microsoft Advertising has joined forces with Pepsi to launch a mini interactive game on Xbox Live based on the current Pepsi Max Kick In The Mix TV advertisement featuring leading footballers. The custom game features three levels, with users and … Continue reading →

Benetton is making a donation to a Catholic charity to end a legal dispute with the Vatican over an ad the Italian fashion brand deployed in a campaign showing Pope Benedict kissing an imam on the lips. Spokesman Father Federico … Continue reading →

L’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics … Continue reading →

Beer brand Caffrey’s has teamed up with Spotify to roll out a series of exclusive radio shows on the music-streaming platform. The four programmes will be fronted by radio and TV presenter Pete Donaldson and Alex Zane, from Channel 4′s … Continue reading →

Universal Music is launching a chain of virtual vinyl stores in partnership with fashion retailer Pretty Green – which was founded by Liam Gallagher – using Mobile Money Network’s Simply Tap checkout app. The shops will be open for music business … Continue reading →

Dunkin Donuts has joined forces with Sony Pictures to launch the Men In Black 3 mobile app to coincide with the launch of the latest film in the Men In Black franchise. The marketing app features animated alien Spikey Bulba … Continue reading →

Samsung and HTC will increase their share of the UK smartphone market over the next year, but not BlackBerry and Nokia, whose diversified product portfolio strategies do not appear to be paying off, says YouGov. The research firm points to … Continue reading →

Japanese fashion retailer Uniqlo has launched the Uniqlo Wake Up app for iPhone and Android smartphones. The marketing app checks the weather, the day of the week and the time, and then comes up with an appropriate song. The brand … Continue reading →

The Silver Goat is with us. What is it? It purports to be the first film made for the iPad and it’s a psychological romance telling the story of an actress caught between her controlling father and ambitious husband. The … Continue reading →

Nestlé and JWT have launched the Social Break app for KitKat, the ‘Have a break, have a KitKat’ brand. The marketing application enables users to hand over the business of updating posts to social networks for a while so that … Continue reading →

Ferrari, Gucci and H&M boast the highest levels of consumer engagement on Google+ across all Interbrand Top 100 brands, according to Simply Measured. Close to two thirds of the Interbrand 100 maintain Google+ brand marketing pages, including Nike and Xerox, who … Continue reading →

Elvis Presley just went graphic on iTunes. The interactive Graphic Elvis app is an illustrated and animated homage to the artist’s life from the storyboard of Stan Lee, co-creator of Spider Man, X-Men, Fantastic Four, and more. Beyond the art … Continue reading →

Noodle eatery wagamama is prepping the wagamama lounge for its tour of UK festivals. The food-music destination features dishes served by the restaurant’s chefs, resident DJs playing summer soundtracks, plus a digital graffiti wall for budding artists looking to win … Continue reading →

Lionsgate, producers of TV show Mad Men, stumped up a reported $250,000 to close last week’s episode of the programme with the Beatles song Tomorrow Never Knows. That cool quarter of a million was for the recording and publishing rights … Continue reading →

Leica’s new Leica M Monochrom has been made to not even see colours. That’s because it has no colour filter array and can concentrate on luminance values and deliver true black-and-white images. “With the Leica M Monochrom, we are offering … Continue reading →

Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continents and on three commercial flights while at 35,000 feet (a first, according to the airlines). … Continue reading →

Guess Watches has launched its One To Watch global blogger search and is on the look out for fashion-savvy types to become official contributors to the Guess Access Blog. Wannabe brand bloggers need to visit the application on the Guess Watches … Continue reading →

How do you spot an Instagram junkie? Dead giveways are the emaciated collarbones, the result of  personal hunger strikes against that Facebook acquisition. And the bruises from walking into lamp posts taking artsy snapshots of month-old chewing gum. Plus there’s … Continue reading →

Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen Cross-Platform Report. “With Netflix and other streaming apps, Blu-ray players, social gaming and point … Continue reading →

Nearly half of UK consumers would like to control the type of advertising they see online and 40% want easy access to the information being shared about them, according to a report published by the IAB UK and ValueClick, based … Continue reading →

Toy brand Hasbro has partnered with One Direction to produce a new line of toys and games based on the boy band. Featuring all five members of One Direction, the product will include fashion dolls and mini-figures. “Hasbro has a … Continue reading →

Around six in 10 global consumers are concerned about their addiction to – or over-reliance on – technology, according to a global survey conducted by Euro RSCG for the This Digital Life report. And half of respondents worry that digital technology … Continue reading →

TBWA\Chiat\Day has launched a new spin-off company, Pilot.is, a development lab aiming to come up with ideas to help big organisations become more efficient. Or, as the outfit says, ‘we create artful, handcrafted products that live at the intersection of … Continue reading →

Build that app and they will come, right? Wrong. There are more than 1 million applications in app stores and developers are finding it ever harder to get discovered, and downloaded. So, what does it take to be a success? … Continue reading →

Big annual events like the Super Bowl, the Grammys and Christmas have been garnering viewers and buzz as social media and second screens create a ‘digital watercooler’, says JWT in its 10 Ways Marketers Are Using The Second Screen report. … Continue reading →

Ketel One Vodka is getting into publishing with the launch of A Gentleman’s Read, an online lifestyle magazine for men. “From food and drink to sport, film and design, this is a digital hub for everything that the modern gentleman … Continue reading →

Beattie Communications has launched the world’s first male marketing boutique, Only Men, providing a range of PR and marketing services to brands targeting a male audience. “We come from the standpoint that men are different from women,” says Gordon Beattie, … Continue reading →

Tumblr is experiencing a healthy growth spurt – it passed the 50 million-blogs mark in March – and brands may be able to capitalise on it now that the company has opened itself up to advertising, says eMarketer.However, while some … Continue reading →

BBC Worldwide has launched a free-to-play online game based on its hit TV show Strictly Come Dancing. Strictly Keep Dancing is available in the UK at StrictlyKeepDancing.com and has gone live in the US as Dancing with the Stars: Keep … Continue reading →

Audiences want brands to engage them on the move, and younger, more tech-savvy consumers are currently the most engaged and ready to experiment with brands out of home, according to the Outdoor Media Landscape Is Changing report from Interactive Europe … Continue reading →

Why is Pinterest so addictive? Well, its collections and boards satisfy the Internet’s addiction to hoarding images and content. Have an odd fascination for teal-coloured guitars? Yes, there’s an image board for that. And many Internet users are suffering from … Continue reading →

“Mobile is a key area of growth for Facebook,” says Sheryl Sandberg in a video for prospective Facebook investors. The Social Network’s chief operating officer believes one of the company’s main sources of revenue will be mobile advertising. Sandberg also … Continue reading →

Jer Thorp creates data visualisations to make abstract data more human. His work – such as mapping the way people share articles on the Internet – focuses on bringing narrative to huge amounts of data to help people take control … Continue reading →

Stitchagram is with us. What is it? It’s a service which allows users to grab their favourite Instagram photos and turn them into pillows (complete with soft and fluffy removable inserts). “It’s a shame when great and memorable photos fall … Continue reading →

Jay-Z is rolling out a game on Facebook. The game play on Empire is a take on the artist’s life story, with characters able to follow a successful narrative from hustler through to hip-hop star and business mogul. Yes, Empire … Continue reading →

Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of … Continue reading →