Category Archives: Chitika

Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week

On Monday, May 7, Apple released the latest version of its mobile software, iOS 5.1.1.  The release represented a sigh of relief for iOS device users, as Apple had finally patched some security features of earlier iOS versions. The most … Continue reading

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Firefox Version Tracker Methodology

To see what percentage of Firefox users within the Chitika network are running each version of Firefox, Chitika Insights performed an analysis of the unique impressions seen within the Chitika Ad network and determined the share of these impressions represented … Continue reading

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Study: Most Recent Internet Explorer Versions have Highest CTRs

How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon … Continue reading

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Web Browser Market Share, April 2012 Update

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Unemployment Rates Correspond to Online Search Interest for Jobs

The Bureau of Labor Statistics released its latest figures on unemployment on May 4, 2012, which indicate that the country’s unemployment rate has dropped from 8.5% (December 2011 figure) to 8.1% at the end of April.  Most impressively, the Labor … Continue reading

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Research: Firefox 12 Second-Most Popular Version in First Week

Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, updates to improve functionality and bug fixes are … Continue reading

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Study: Apple iPad Accounts for 94.64% of all Tablet Web Traffic

What do you think of when you hear the word “tablet”?  For most it would be Apple or more specifically the iPad.  When the iPad was released in 2010 it quickly gained popularity amongst the masses.  Since then the market … Continue reading

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Study: Search Traffic Pattern Investigation by Device Operating System

For the last decade, search engines have been internet users’ best friends, making any question that comes to mind immediately addressable with the best relevant answers. Developments in technology have made search engine results more qualified and useful, leading to … Continue reading

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Search Engine Market Share, April 2012 Update

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Operating System Market Share, April 2012 Update

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Study: Windows 8 Consumer Preview Usage Doubles that of Mac OS X Mountain Lion

With the launch of Windows 8 Consumer Preview on February 29, 2012, millions are already using the latest Microsoft operating system every day. The new operating system is reported to be an elegant re-imagination of Windows, carefully blending the existing … Continue reading

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Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads

Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a … Continue reading

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Mobile Dominance Tracker Methodology

To see what percentage of mobile devices within the Chitika network are running either Android, iOS, or another mobile operating system, Chitika Insights performed an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad network … Continue reading

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Analysis: New iPad Penetration Growing; Largely Confined to Wealthier, Coastal States

When you think “tablet” what do you really think of?  For most people it’s the iPad.  Since the release of the original iPad in 2010, its name has become synonymous with “tablet”.  Apple has done a tremendous job marketing the … Continue reading

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Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings

The last twelve months have been a wild ride in the world of web browsers. Chrome has been rapidly capturing market share from Microsoft Internet Explorer (MSIE), which traditionally has held the majority of web browser market share – beginning … Continue reading

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Study: Taxes on the Mind of US Searchers; Low Income, Unemployed Most Active

For tax season, D-Day is April 17th. On this wonderful spring day, the American Taxpayer will be obligated to file their taxes or request an extension from the IRS, delaying the process until October 15th. According to the IRS, they … Continue reading

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Samsung Galaxy Note Web Traffic on the Rise along with Sales

The release of the Samsung Galaxy Note, a one of a kind phone-tablet hybrid, came amidst controversial expectations. While many users considered the 5.3-inch tablet phone as an impractical device, Samsung was hoping to find a place in the market … Continue reading

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The new iPad Accounts for 10% of all iPad Traffic in Only Three Weeks

After a little less than a month on the market, The new iPad has made leaps and bounds into the hands of millions of consumers across the world. Despite critics and naysayers touting lackadaisical improvements and overheating issues, a market … Continue reading

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Android Mobile Users Most Likely to Shop Online; Tablet Based Shopping Dips

This past holiday shopping season proved to be one of the most successful, in terms of sales, in recent memory. Increased consumer spending was an important indicator of economic recovery. In addition to hints of a healthy economy, the holiday … Continue reading

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Chrome 18 Sees High Adoption Rates; 33% of Users Running Latest Version

Almost four years after Google released a significant portion of Chrome’s source code as a part of the open source project Chromium, Google Chrome has grown to establish itself as one of the most popular browsers in the world, currently … Continue reading

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Operating System Market Share, March 2012 Update

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Search Engine Market Share, March 2012 Update

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Mobile Manufacturer Market Share, March 2012 Update

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Web Browser Market Share, March 2012 Update

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Update: Mac OS X Mountain Lion Preview Takes .06% share of all Mac OS X Traffic

Mac OS X, the Unix-based operating system running on all Apple computers since 2002 is a major part of the brand image, carefully cultured by the company over the course of a decade. All releases of Mac OS X are … Continue reading

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Firefox 11 Auto-Update Feature Fuels Rapid Adoption Rate; 37.4% of Users on Latest Version

Holding in line with their recently adopted rapid-release strategy, on March 13th Mozilla released Firefox 11, the latest version of the independent, open-source browser. One of main improvements coming with the release of Firefox 11 is the ability to synchronize … Continue reading

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The new iPad Gobbles Up 5% of All iPad Traffic; CA, CT & NY new iPad “Hot Spots”

After much anticipation on Friday March 16th, 2012, The new iPad hit the market and proceeded to shatter first weekend sales records, moving 3 million units over the course of the weekend — the most successful launch for the iPad … Continue reading

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The new iPad Tracker Methodology

To see what percentage of iPads within the Chitika network are “The new iPad”, Chitika Insights performed an analysis of the unique impressions seen originating from an iPad and determined the share of these impressions represented by “The new iPad” … Continue reading

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Chrome Users Most “New-Version” Friendly among Top 3 Browsers

Browser Fragmentation is a well-known problem for many web developers. Optimizing one’s site not just for a specific browser, but multiple versions of the same browser, can cause sites to look perfect in one browser but slightly “off” in another. … Continue reading

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38% of Users Operating on Firefox 10 as Firefox 11 Rolls Out

In January 2012, Mozilla rolled out Firefox 10, just 6 weeks after introducing Firefox 9. Firefox is known for its rapid-release schedule, and with Firefox 11 set for release later today, there is no sign of slowing down. The most … Continue reading

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Still Screaming for Ice Cream: Android’s Latest OS Running on 1.54% of Devices

On November 12th, 2011 the latest Android OS, Ice Cream Sandwich (Android 4.0) became officially available as an open source download, and on December 15th, 2011, it made its public debut. Three months later, the Nexus S (the earlier flagship … Continue reading

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Study: Google+ Traffic Down 31.6% in Four Months

Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its … Continue reading

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RIM Web Browsing Market Share Drops 4%, Devices Make up Only .66% of Total Web Traffic

Once a thought leader and titan of technology, Research in Motion (RIM) has fallen through the ranks over the past several years to the point where it’s now trailing far behind its largest competitors. Decreasing worldwide sales, open pleas for … Continue reading

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Mobile Manufacturer Report, February 2012 Update

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Search Engine Market Share Report, February 2012 Update

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Impressive Galaxy Note Web Traffic Highlights Demand for Mobile-Tablet Hybrid Devices

The Samsung Galaxy Note was released in October 2011 to most of East Asian and European markets, causing a great deal of attention and excitement over its impressive dimensions. With a 5.3 inch screen size, the Note enters the market … Continue reading

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