Category Archives: Efficient Frontier

Facebook announced its Preferred Marketing Developer (PMD) Program today and Adobe is proud to have been the only partner awarded all four API badges– pages, apps, ads and insights. Multi-channel advertising technology from Efficient Frontier and Adobe Social contributes support through the Digital … Continue reading →

This week marks an important milestone for the Adobe Digital Marketing Business with the release of the Adobe Digital Index: Global Digital Advertising Update for Q1 2012. Data for this report is derived from the former Efficient Frontier, which was … Continue reading →

As we are preparing our analysis for our upcoming State of Digital Marketing quarterly report, we noticed that CPC trends for most verticals were flat YoY and quarter on quarter (QoQ). This is a continuing theme from last quarter where … Continue reading →

Adobe today announced that multi-channel advertising technology acquired from Efficient Frontier is now available as part of the Adobe Digital Marketing Suite. Marketers can now unify social, search and display campaigns and create true multi-channel optimization from disparate campaigns.  This … Continue reading →

What benefits does social marketing provide to businesses’ brand awareness and revenue? While many discussions on social media cover concepts and strategies for success, very few of them actually provide insights backed by hard evidence to corroborate their hypotheses. Dr. Sid … Continue reading →

Now that Facebook has filed its IPO there is much speculation regarding its value and how being a public company will impact the social network for consumers and brands. While it is up to Wall Street to value the company’s … Continue reading →

  TRANSLATE: Efficient Frontier, leader du marketing digital et une filiale d’Adobe, vient d’annoncer la nomination de Johan Benoualid comme Directeur Commercial Europe du Sud afin de soutenir son développement sur La France, le Benelux, l’Italie et l’Espagne.  Après une … Continue reading →

Dr. Sid Shah will be speaking on ‘Social Media Metrics: Measuring the Value to your Business’ at SES Accelerator, San Diego, this Thursday Feb 9th.  While many discussions on social metrics cover concepts and strategies few of them provide insights … Continue reading →

A lot of heads turned when P&G, one of the world’s largest advertisers with a marketing budget of $10 billion annually, announced the layoff of 1,600 marketing people. Bob McDonald, CEO of P&G, said, “In the digital space, with things … Continue reading →

Our webinar series has covered interesting topics and received great participation, but this week’s webinar, “Google+: The Convergence of Search and Social” had such great attendance, interaction and follow up requests that we had to share.  The topic is obviously … Continue reading →

Today, Adobe solutions are central to how digital marketing and advertising are created, managed, executed, measured and optimized. Our focus on market leadership in the digital marketing space has driven some dramatic changes at Adobe including the recent acquisition of … Continue reading →

How do you decide what to spend if your business is heavily driven by events? For instance, you may be a concert ticket advertiser planning for a major gig, or perhaps a sporting advertiser planning for the upcoming 6 Nations … Continue reading →

Eager to learn how to provide value to your fans and real business results to your brand? Join our webinar to find out how to maximize your Facebook marketing efforts. After years of chasing fans, it’s time marketers start driving … Continue reading →

During and following a recent Efficient Frontier webinar I hosted there were a lot of relevant questions. Marketers are inevitably wrestling with the problem of attaining the optimal media mix. Understanding what each channel’s value is and the optimal mix for … Continue reading →

By: Christine Beury, Sr. Marketing Director Efficient Frontier, a leader in digital marketing, and Context Optional, an Efficient Frontier company, have created the first fully comprehensive social media ROI program to assess the impact that branded social media campaigns have … Continue reading →

Today, we release our highly anticipated quarterly State of Digital Marketing Report for Q4 2011, now in partnership with Context Optional. These joint reports – with Efficient Frontier’s robust data in the digital marketing industry and valuable insights from the Context … Continue reading →

UK client Countrywide started working with Efficient Frontier in 2010, to enhance the online proposition for a number of its brands, focusing mainly on Propertywide. Efficient Frontier’s brief was to manage and improve ROI from Propertywide’s multiple pay per click … Continue reading →

Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday. Spend less and you might be missing out on … Continue reading →

We are very excited to be working again with the M&S team.   We have had a long relationship with the folks at M&S and we're really pleased they have once again selected our Digital Marketing Suite as their preferred paid search … Continue reading →

Last Thursday, we took over Facebook's offices to get our friends in Menlo Park, Los Angeles, and New York City into the Halloween spirit.  Our team hosted three simultaneous parties, bringing 1980s hairband wigs and accessories, microphones, Pumpkin Ale, and cookies … Continue reading →

Context Optional, an Efficient Frontier company, is one of the first to give brands the ability to manage their Google+ Pages. Part of the Social Marketing Suite, this new offering makes it easier for brands to manage their interactions with … Continue reading →

While Finance and Automotive CPSs dropped 9%  and increased 6% YoY respectively, Retail CPCs were up 21% YoY in October. The rise in Retail CPCs hint at a strong retail season. We will keep you posted. Dr. Siddharth Shah, Sr. … Continue reading →

Today we are excited to announce the acquisition of Australia-based Downstream Marketing. This represents a key milestone for Efficient Frontier as we capitalize on the huge market opportunity that exists outside of the U.S. By combining forces with Downstream Marketing, … Continue reading →

This morning, we released our quarterly State of Digital Marketing Report for Q3 2011 with our subsidiary Context Optional. These reports have become a definitive source of information for media and marketers. This quarter we saw some interesting trends. As … Continue reading →

In this month’s Search Engine Land column I examine "how the rise of mobile devices has affected search spend." In addition to finding true a previous projection I made of mobile spend consisting of between 7 and 9.5% of all … Continue reading →

Yesterday, Context Optional and Facebook got serious about social ROI and took some major leaps forward in measuring the value of social media marketing with the announcement of Facebook’s Page Insights API and the integration of the API into Context Optional's Social … Continue reading →

  EFFICIENT FRONTIER & CONTEXT OPTIONAL  Attending Advertising Week? Join us on October 3rd & 6th for our sessions: Monday, October 3: 11:30am – 2:00pm Efficient Frontier Supports Feeding America  The Advertising Club of Madison Avenue Kick- Off Luncheon Thursday, October … Continue reading →

Morgan Simonson, our Senior VP of Sales joins the conversation tomorrow at OMMA Global.  Now that companies are pouring hundreds of millions of dollars into social media marketing, advertising and earned media campaigns, the rush is on to prove the worth of all … Continue reading →

 Yesterday was a huge day at F8.  If you missed it, please read my colleague Lawrence’s blog post for a great summary.  On a personal level, I’m excited about Timeline.  It will be very interesting to see how quickly users … Continue reading →

In this week's Forbes "On Marketing" column, Efficient Frontier's President and CEO David Karnstedt shares his opinions on Facebook and how we’ve only touched the tip of the "like-berg" of Facebook's effectiveness as a marketing tool. David goes on to say: "There … Continue reading →

We’ve just returned from a trip to Moscow to visit our Russian partner, iConText, and wanted to share some exciting developments for Efficient Frontier in the Russian market.  IConText (icontext.ru) have been an exclusive partner of Efficient Frontier since earlier … Continue reading →

CPCs in Finance and Retail sectors increased 6.3% Month on Month (MoM), while Automotive CPCs remained flat. However, on a YoY basis CPCs in all sectors were up well into the double digits. It's interesting to note that while CPCs … Continue reading →

Mobile is a hot topic at the moment. Search engines, agencies and clients are all talking about its relative performance to desktop, and the growing opportunity for advertisers. This post examines this relative performance across verticals (specifically finance and travel) … Continue reading →

Integration of Social was the core theme of this week’s Social Media Insider Summit, and we at Efficient Frontier and Context Optional enjoyed meeting new faces and adding to the great discussions around what challenges brands are facing today, particularly … Continue reading →

AdExchanger.com posed the following question to us, and Efficient Frontier's Justin Merickel rose to the occasion to respond:"What is the difference between a social display impression and a 'regular" display impression? Justin Merickel, VP of Marketing, Efficient Frontier "A social … Continue reading →