Category Archives: Google Analytics

For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a significant challenge. … Continue reading →

The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange – an initiative designed to provide hands-on training opportunities … Continue reading →

In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to make it … Continue reading →

You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience … Continue reading →

When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin … Continue reading →

As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help … Continue reading →

Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need. We’re extremely pleased with the new capabilities … Continue reading →

The Google Analytics Forum is a community of people like you, who enjoy exploring making full use of the features of Google Analytics and also enjoy sharing their knowledge within the community.  It’s a place where you can share expertise … Continue reading →

In 2011, we saw marketing follow the consumer to more screens and more platforms – from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers … Continue reading →

Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and … Continue reading →

With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping … Continue reading →

From our initial limited release of Flow Visualization in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using Sankey diagrams and applying them to traffic through … Continue reading →

Today, we updated the Google Analytics IQ course, available at google.com/analytics/iq, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and plan … Continue reading →

Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way. Visualizations can help, but they can be difficult to … Continue reading →

Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the Site Speed report with more metrics in Google Analytics to … Continue reading →

November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce. EasyTracking Library – automatic session management, better integration with Google Analytics SDK Updated Google Analytics SDK – More reliable … Continue reading →

With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps–10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a small … Continue reading →

Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade our APIs to new … Continue reading →

At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that … Continue reading →

Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all … Continue reading →

If you’re a marketing professional, you’ve probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you’ve neglected your measurement plan? Don’t despair: there’s still time to make the most of your holiday … Continue reading →

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics … Continue reading →

Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this … Continue reading →

Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads. … Continue reading →

It’s quite common for organizations to have complex reporting requirements that combine multiple data sources. In these cases, an efficient way to get at Google Analytics data is to use the API. But for those without the development resources needed … Continue reading →

Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany andThe Netherlands. If … Continue reading →

Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are report email scheduling and PDF export.  We are happy to announce that both email scheduling and PDF export functionality … Continue reading →

Increasingly users are discovering great content, products and links through social referrals such as +1 button endorsements, comments, likes, and shares. Earlier this year we introduced Social Plugin Analytics to help you analyze how users engage with any social plugin … Continue reading →

Hey event tracking friends, we are really excited to announce a new feature to the Analytics event tracking landscape: non-interaction events. “But wait!” you ask, “How can an event—which measures user interaction—be non-interactive? And why would I want that anyway?” … Continue reading →

One of the great aspects of being part of the Developer Relations team for Google Analytics is that I get to work with a lot of awesome partners that build cool and successful apps using the Google Analytics API. We’ve … Continue reading →

We are excited to announce our first Google Analytics User Conference in Spain, which will be held on October 27 in Madrid. At the conference, you’ll learn from national and international Google Analytics specialists, who will discuss their vision for … Continue reading →

Many of you have shared with us difficulties you’ve experienced when using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re looking for better … Continue reading →

As search becomes an increasingly customized experience, particularly for signed in users, we believe that protecting these personalized search results is important. As part of that effort, today the Google Search team announced that SSL Search on https://www.google.com will become … Continue reading →

[The following is a follow-up post for a video (see above) that we made about websites that are difficult to use. Please watch, share and comment!] Poor “nick4ever”. All he wants to do is buy a loaf of bread from … Continue reading →

On Tuesday, October 11 we hosted a webinar about Multi-Channel Funnels. During the presentation we collected lots of great questions from participants; you’ll find responses to the top questions below. You can also watch a recording of the webinar here: … Continue reading →

This is a guest post from Caleb Whitmore from Analytics Pros, a Google Analytics Certified Partner. Caleb is also the Chair of the Google Analytics Users’ Great Event (GAUGE) conference. We hope you’ll join the members of the GA team … Continue reading →