Category Archives: Iab

Brand-Friendly IAB Rising Stars Units Included in Guidelines for First Time NEW YORK, NY (November 7, 2011) — With brand marketers more frequently and more broadly leveraging cutting-edge rich media for their interactive campaigns, the Interactive Advertising Bureau (IAB) has updated … Continue reading →

ADTECH, MediaMind, PointRoll & VINDICO Join Google in Committing to IES Implementation IAB Names ADTECH & VINDICO as Winners of the IES Implementation Challenge NEW YORK, NY (November 7, 2011) — ADTECH, MediaMind, PointRoll and VINDICO have pledged to complete implementation … Continue reading →

Public Comment Period Opens for a Common Set of Tactics and Principles to Create a Transparent, Accountable and Equitable Evaluation of Campaigns NEW YORK, NY (November 3, 2011) — The Interactive Advertising Bureau (IAB) today released its “Guidelines for the Conduct … Continue reading →

Latest Effort from IAB Aims to Facilitate Communication, Alleviate Confusion Between   Media Planners and Publishers & Data Providers Read MediaPost’s “IAB Releases Online Data ‘Lexicon’” NEW YORK, NY (November 2, 2011) — The Interactive Advertising Bureau (IAB) has taken another … Continue reading →

‘Mobile Rich Media Ad Interface Definitions’—MRAID—Empowers Seamless In-App Advertising Across the Mobile Landscape   Download the Mobile Rich Media Ad Interface Definitions NEW YORK, NY (October 20, 2011) — The IAB Mobile Marketing Center of Excellence today released the final version … Continue reading →

62 Groundbreaking Interactive Advertising Campaigns and Single Executions Honored in 25 Categories Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business Saturday” View the 2011 Winners Gallery → NEW YORK, NY (October 4, 2011) — A stellar … Continue reading →

Seven New Members Also Join Elite Industry Group, Formed to Bolster Dialogue Between Publishers and Creatives and Other Agency Voices NEW YORK, NY (October 4, 2011) — Michael Lebowitz, Founder and CEO of Big Spaceship, is the new chairman of the … Continue reading →

IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising NEW YORK, NY (October 4, 2011) — Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) … Continue reading →

IAB Mobile Marketing Center of Excellence Also Calls for Submissions for New Initiative: IAB Tablet Creative Advertising Showcase NEW YORK, NY (October 3, 2011) — The IAB Mobile Marketing Center of Excellence announced today, at the IAB MIXX Conference & Expo … Continue reading →

IAB Mobile Marketing Center of Excellence Releases “State of Mobile Measurement,” A New Study That Pinpoints the Drivers and Inhibitors of Growth in Mobile Marketing and Advocates for the Adoption of Reliable and Consistent Mobile Metrics NEW YORK, NY (October … Continue reading →

Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK, NY (September 28, 2011) — Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released … Continue reading →

Powerful Roster Includes Pair-Ups of Booz & Company and Buddy Media, Amazon and Nielsen, BBDO and Yahoo!, Time Inc. and Innerscope, As Well As comScore, Built Into Entire Two-Day Event and New Track Devoted Exclusively to Research Studies Showcase How … Continue reading →

Solution Provides Timelines and Plans for Pilot Tests and Implementation       NEW YORK, NY (September 19, 2011) — The first phase of the Making Measurement Make Sense (3MS) initiative is complete, and has yielded a five-part digital marketing measurement … Continue reading →

Public Comment Period Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK, NY (September 7, 2011) — The IAB Mobile Marketing Center of Excellence today released “Mobile Rich Media Ad Interface Definitions,” … Continue reading →

Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’ NEW YORK, NY (August 15, 2011) — The Interactive Advertising Bureau ( IAB ) today called on the Internet Corporation for Assigned … Continue reading →

Accolade Recognizes Outstanding Achievement in Creativity and Impact in Digital Advertising NEW YORK, NY (August 3, 2011) — An impressive list of marketers and agencies have been honored today, receiving nominations for their groundbreaking work in online advertising, as finalists … Continue reading →

New IAB Study Finds That Higher-Income Americans–Hardest to Reach Via Traditional Media–More Likely to Be Aware of New Products, Companies and Sites After Viewing Online Ads NEW YORK, NY (August 1, 2011) — The wealthiest American consumers, those in homes … Continue reading →

IAB Enters Unique Partnership with The Martin Agency to Incorporate Agency Insights into Programming Premier Interactive Advertising Industry Event NEW YORK, NY (July 28, 2011) — The Interactive Advertising Bureau ( IAB ) will take on one of the industry’s … Continue reading →

On July 20, 2011, the ANA and 4As made the following announcement to their memberships and the press. IAB members are strongly encouraged to make Impression Exchange Solution available to their clients and customers. NEW YORK, NY (July 20, 2011) … Continue reading →

Announces Rising Stars Mobile Contest, Encourages Ideas That Drive Brand Creativity In Mobile NEW YORK, NY (July 18, 2011) — To rally the marketing and media industry in a creative movement across smartphones, tablets and other connected devices, the Interactive … Continue reading →

IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’ Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile Spend Over Next Two Years NEW YORK, NY (July 18, 2011) — Though mobile interactive … Continue reading →

Next Step in Ongoing Effort to Provide Marketplace Guidance Across a Range of Methodologies NEW YORK, NY (July 13, 2011) — With the online advertising industry in need of more rigorous tools and systems for understanding campaign performance, the Interactive … Continue reading →

Privacy Roundtable Organized by U.S. Representative Marsha Blackburn Marks First High-Profile Event for New Interactive Advertising Community Center NEW YORK, NY (June 29, 2011) — The Interactive Advertising Bureau (IAB) ( www.iab.net ) marked the opening today of its new … Continue reading →

Recognizing Creativity and Impact in Another Record-Breaking Year of Achievement Deadline for IAB MIXX Awards Submissions Extended to July 15 NEW YORK, NY (June 27, 2011) — Celebrating an era that has seen record-setting revenue growth and the rapid adoption … Continue reading →

Objective Is to Make Measurement Make Sense in Digital and Across Platforms NEW YORK, NY (June 13, 2011) — The ANA (Association of National Advertisers) , the IAB (Interactive Advertising Bureau) , and the 4A’s (American Association of Advertising Agencies) … Continue reading →

Groundbreaking Ad Formats Power Innovation and Brand-Building in Digital Display Advertising NEW YORK, NY (June 8, 2011) — Thirty-six top-tier advertisers–including GM, Home Depot, Kraft, Procter & Gamble, Unilever and Universal Pictures–have implemented one or more of the six new … Continue reading →

Randall Rothenberg to Issue an Industry Call to Ignite Creativity in Display Interactive Marketing Leaders from L’Oréal, Google, Microsoft, and Yahoo! Share Their Critical Insights on What’s Next and What’s Needed to Transform Interactive Advertising NEW YORK, NY (June 3, … Continue reading →

23% Year-Over-Year Increase Demonstrates Growing Importance of Digital Marketing & Advertising NEW YORK, NY (May 26, 2011) — Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23 percent increase over the … Continue reading →

Third Annual IAB Long Tail Alliance Washington ‘Fly-In’ Highlights Ad-Supported Internet Entrepreneurs’ Role In Driving The U.S. Economy & Spotlights Regulatory Challenges That Jeopardize Their Businesses WASHINGTON, D. C. (May 25, 2011) — Fifty-six small ad-supported Internet “Long Tail” publishers … Continue reading →

IAB New MMCOE Center to Drive Growth of Entire Mobile Advertising Marketplace and Members’ Share of All Mobile Marketing Spend Visit the Mobile Marketing Center of Excellence NEW YORK, NY (April 27, 2011) — As mobile acceptance and adoption continues … Continue reading →

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Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK, NY (April 4, 2011) — “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive survey examining the views of marketers … Continue reading →

Program Gives Advertisers Confidence Certified Ad Networks & Exchanges Provide Safe Environments for Brands First 17 Companies Receive Compliance Seal NEW YORK, NY (April 4, 2011) — To enhance buyer control over ad placement and context, the Interactive Advertising Bureau … Continue reading →