Category Archives: Iab-uk

What is MRAID? MRAID, or “Mobile Rich Media Ad Interface Definitions” is an IAB Mobile project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps.  This is a standardised set … Continue reading →

What is MRAID? MRAID, or “Mobile Rich Media Ad Interface Definitions” is an IAB Mobile project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps.  This is a standardised set … Continue reading →

The IAB Mobile Adserving Directory reveals the current status of third party mobile adserving in the UK. The directory reveals individual current stances on third party mobile adserving across agencies, publishers and networks.

Before the Super Bowl final between the New England Patriots and New York Giants, sports fans could view actor John Stamos getting hit in the head in the Dannon ad, talk show host Jay Leno zooming off in a jet … Continue reading →

The resulting Digital Standards Trading Group (DTSG) is a new industry initiative that plans to develop a set of industry wide principles aimed at safeguarding ad placement at an impression level. ABC has been asked to facilitate the new DTSG, … Continue reading →

Key findings include: 1. In the EU5 (France, Germany, Italy, Spain and UK), computer usage accounted for 95.1 percent of all browser-based page views, with mobile devices accounting for a considerable 3.2 percent of all traffic. 2. Within the 4.9 … Continue reading →

60% of respondents have used the internet on their mobile phone whilst in a retail store and they’re most likely to use it to compare prices, look for discounts & read product reviews. 78% of mobile browsers said if a … Continue reading →

The communications regulator found that the average broadband speed in the UK was 6.2Mbit/s in November/December 2010. This increased to 6.8Mbit/s in May 2011 and 7.6Mbit/s in November 2011, as consumers are moving onto higher speed packages. It was also … Continue reading →

Privacy is one of the biggest public policy challenges of this digital generation. The question is a fundamental one: how do we balance consumer concerns about the collection and use of their information, while those same consumers have an insatiable … Continue reading →

A video from the IAB’s MOJO research shows us to one user’s path to purchase of a holiday, and the role digital played in the decision making. The journey was observed using GFK’s Connected Life panel, and then the respondent … Continue reading →

A video from the IAB’s MOJO research shows us to one user’s path to purchase of a video game, and the role digital played in the decision making. The journey was observed using GFK’s Connected Life panel, and then the … Continue reading →

This video from the IAB’s MOJO research introduces us to one user’s path to purchase of Yeo Valley yoghurt, and the role digital played in the decision making. The journey was observed using GFK’s Connected Life panel, and then the … Continue reading →

Brand pages are currently free for companies to set up and include a branded banner as well as a permanent tweet detailing a promotion or containing media at the top of the site. Asda is using the banner to advertise … Continue reading →

According to the market research firm, search advertising will continue to be the most popular form of online advertising due to the importance of search on desktop computers and mobiles. However, this channel will witness a slight decline from a … Continue reading →

This study from the IAB examines the place of mobile and online in the purchase journey, from awareness to research to purchase. The research also considers the importance of digital devices in store, andthe incremental effeect both mobile and tablets … Continue reading →

Last week, celebs such as XFactor protégé Cher Lloyd, Rio ‘you’ve been merked’ Ferdinand and Boxing star Amir Khan took part in a Mars campaign to promote the Snickers brand. The “you’re not yourself when you’re hungry” campaign saw the … Continue reading →

Last week, celebs such as XFactor protégé Cher Lloyd, Rio ‘you’ve been merked’ Ferdinand and Boxing star Amir Khan took part in a Mars campaign to promote the Snickers brand. The “you’re not yourself when you’re hungry” campaign saw the … Continue reading →

We thought it would be helpful to reiterate our viewpoint on some of the areas addressed in the Independent news article headlined ‘The net closed on cyber-snoopers’. Please download our full reponse below.

It is thought that the social network will file the papers for an IPO with regulators including Morgan Stanley and Goldman Sachs later today. The predicted value of the IPO varies between £3 billion as estimated by Reuters and £63.6 … Continue reading →

The Internet Advertising Bureau has released guidelines into the payment for editorial content to specifically promote a brand, product or service within a social media environment. The guidelines – developed by the IAB’s Social Media Council and supported by ISBA, … Continue reading →

A handy guide to complement the IAB ISBA guidelines on the payment for editorial content. The guidelines – developed by the IAB’s Social Media Council and supported by ISBA, the Voice of British Advertisers – offer concise practical direction with … Continue reading →

At a music event in London, Parks announced that one in five of the site’s users now pay to stream music rather than using the ad-supported version. Over the last two months, Spotify has attracted more than 500,000 new subscribers … Continue reading →

It is thought that 60 per cent of those watching the Super Bowl on February 5th in the US will be using a second screen while watching the game. Coca-Cola has reacted to this by setting up a social media … Continue reading →

From today (January 31st), archived content from ITV, such as episodes of Prime Suspect, Cold Feet and Lewis, is available through the main Sky Anytime+ menu or the dedicated ITV Player section. Catch-up content will be added to the service … Continue reading →

The Mobile Online Journey Observation (MOJO) study, which was delivered by GfK’s Digital research team, looks to understand how mobile and PCs are changing and influencing the ways in which consumers buy products. Over 800 smartphone owners were interviewed about … Continue reading →

The Ipsos Mori-conducted research found that the UK saw the biggest rise in smartphone ownership during the first ten months of 2011, rising from 30 per cent at the start of 2011 to 45 per cent. Tablet ownership in the … Continue reading →

The market research firm also found that 75 per cent of smartphone owners used their device to browse the web, use an app or download content during October. A total of 13.6 million people also accessed a retail site using … Continue reading →

The study measured post exposure online actions (visits to a brand website or searches for branded search terms) The research suggests that using both Telegraph print and online leads to an average increase in online actions of 13% compared to … Continue reading →

He will be hosting the question and answer session on January 30th, after his State of Union address. Using the social network’s Hangout feature, where multiple people can be on a video chat in one room, the president will answer … Continue reading →

While main media spend only grew marginally, online advertising budgets increased by 13.9 per cent during the final three months of 2011. Search advertising spend grew by the largest amount in two years, enjoying a 14.3 per cent increase, up … Continue reading →

IAB Europe and EASA have issued a response that addresses all the major points raised in the Working Party’s letter, notably: On the OBA Icon: the icon will quickly become a widely-recognised symbol of transparency and choice for consumers. The … Continue reading →

IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report shows a summary of the key findings of … Continue reading →

IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report shows a summary of the key findings of … Continue reading →

At least 96 per cent of apps downloaded during 2011 were free, while in-app purchases accounted for 39 per cent of the market. This is set to rise to 64 per cent of the total app revenue market by 2015, … Continue reading →

Speaking ahead of the IPA President’s New Year reception, he stated that the advertising industry in the UK is highly innovative and adopts new technologies quickly. He also believes that the Olympics in London will provide opportunities for businesses, including … Continue reading →

Speaking ahead of the IPA President’s New Year reception, he stated that the advertising industry in the UK is highly innovative and adopts new technologies quickly. He also believes that the Olympics in London will provide opportunities for businesses, including … Continue reading →