Category Archives: Iab-uk

According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years. Despite the backdrop of a depressed … Continue reading →

Access the 2011 Online Adspend Full Year Results here (IAB members only). Watch a video explaining the key findings here. Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4%* to a new high of … Continue reading →

This is the service’s first venture into online advertising and it will be offering these pages to other brands in the future. In its first advertising page, the release of Titanic in 3D is being promoted by enabling visitors to … Continue reading →

Yesterday (March 28th), the brand revealed its company profits over the 13-week period ending March 25th and announced that its sales had increased nine per cent over the last 12 months to reach £144.1 million. It claimed that the growth … Continue reading →

US online video RTB spending has and will continue to increase, with this channel accounting for $190 million (£119 million) in 2011. This is expected to increase to $387 million (£243.5 million) by the end of this year and to … Continue reading →

Confirmed keynote speakers on the main conference day on 31st May include Peter Blackshaw, Global Digital Chief at Nestlé and Lothar Höcker, Purchasing Group Manager at P&G Global Digital Media Buying. The event will also feature pan European and global … Continue reading →

It was also revealed that consumers are more likely to engage with paid search adverts on mobiles and tablets than desktop computers. Click-through rates on paid search ads are 54 per cent higher on smartphones than desktops, while these rates … Continue reading →

This is based on data from the three months ending January 2012 and from consumers aged above 13. It found that 15.5 per cent of smartphone owners in the UK access news via these devices at least once a week, … Continue reading →

So everyone has recovered from their Social Media Week London hangovers by now. And what did we learn about social media strategies? Quite a lot. The highlights of the week came from the excellent work by Social@Ogilvy and Kred, publishing … Continue reading →

Learn how Hewlett-Packard leveraged the LinkedIn platform to shift brand perceptions.

http://www.creativeshowcase.net/ Nike Academy is an elite virtual football school to help promising players keen to turn professional. It was created by AKQA in response to Nike’s desire to create a grass-roots campaign that inspired young footballers by showing them a … Continue reading →

The premium nature of the Microsoft Advertising Exchange facilitated the opportunity for some of the largest advertisers within the VivaKi group to increase their investment in the Audience On DemandTM platform. Advertisers are more confident in trialing the Microsoft Advertising … Continue reading →

MSN and an innovative approach helped Ford launch its new Focus. Wanting to reinforce its online advertising and put the Spanish launch of its new model Focus truly front-of-mind, Ford engaged with MSN to develop an original, high-impact campaign that … Continue reading →

MSN’s special approach helped Continental increase brand awareness through competition. Continental wanted to show its target audience how important tyres are and contacted Microsoft A dvertising to help them raise awareness of improved driver safety in this context. Microsoft Advertising … Continue reading →

An innovative custom MSN microsite was the perfect platform for Electrolux to target the right audience and increase the band favourability. MSN created Le Menu De Cannes to reinforce Electrolux’s association with the world’s most famous film festival and the … Continue reading →

Book your ticket now The IAB’s annual Mobile Engage conference will ask attendees to step up and join the mobile movement, fully embracing mobile as part of their wider marketing strategies. Europe’s biggest mobile advertising conference is set to take … Continue reading →

He revealed that the government wants to make Britain “Europe’s technology centre”. This includes the commitment to introducing modern ultrafast broadband, which is key to the country’s industrial policy. The key technological announcement of the Budget was extra funding to … Continue reading →

It is thought that the increasing tablet user base and the unique form factor of these devices will push up game revenues from $491 million (£309 million) in 2011 to $3.1 billion (£2 billion) by 2014. The firm has made … Continue reading →

In discussion with business presenter Rebecca Pike, Jon outlines recent developments in m-commerce and the rise of dual screening which has helped contribute to advertising on mobile devices rocketing by 157%. Download the MP3 file below to listen to the … Continue reading →

The new version of the social network, which was first established in 2000 as a way of reconnecting with old school friends, will be unveiled on March 27th. It will enable its users to store their favourite memories in a … Continue reading →

Access the 2011 Mobile Adspend Full Year Results here (IAB members only). Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.   With … Continue reading →

This, the 4th annual IAB/PWC Mobile Adspend Report, shows the mobile advertising is worth £203.2m in the UK. This is a like for like increase of 157% year on year. Display advertising on mobiles more than doubled year on year, … Continue reading →

StubHub is currently the second largest ticket marketplace in the US and now eBay has brought it to the UK. It sells tickets to music, sport and entertainment events across the UK without charging consumers a service fee at the … Continue reading →

The toy company surveyed 2,000 parents on their children’s tech product usage and found that under-tens spend an average of 58 minutes a day on mobile phones, computers or games consoles. It was also found that 66 per cent of … Continue reading →

Named Project Barcelona, it will be the digital equivalent of watching a show on the BBC then buying it on DVD to view again at a later date. He explained that in addition to the existing iPlayer window, another download-to-own … Continue reading →

Over a period of ten days, eight million brands have signed up to Facebook’s new timeline page layout as some believe it helps them to reach a broader audience, reports Reuters. Before implementing the revamped brand pages, drinks company Dr … Continue reading →

The new law affects almost every organisation – big or small – operating in a digital environment. Find out all you need to know about this new law, the UK Government’s approach, the latest guidance from the Information Commissioner’s Office … Continue reading →

The IAB has published a simple five-step guide for businesses working towards ePrivacy compliance. Find out all you need to know about the new law, the UK Government’s approach, the latest guidance from the Information Commissioner’s Office (ICO) and – … Continue reading →

Research released today by the Internet Advertising Bureau (IAB) proves the effectiveness of new large display formats.  The ‘Size Matters’ study, delivered by research agency Millward Brown, aimed to analyse the effectiveness of the new, larger brand friendly display online … Continue reading →

The ‘Size Matters’ study, delivered by research agency Millward Brown, aimed to analyse the effectiveness of the new, larger brand friendly display online ad formats. The global research was based on 770 campaigns over a two year period across UK, … Continue reading →

Social media is one of the fastest growing disciplines online. UKOM figures show that 25% of all time online is spent in a social media environment, meaning that this is an area that no business can afford to ignore or … Continue reading →

To book tickets visit: http://www.iabuk.net/events/library/real-time-advertising-conference For sponsorship opportunities, please contact lizzie@iabuk.net RTA has become a hot topic over recent months, causing fundamental changes in the online display landscape and the media trading industry. The Real Time Advertising Conference follows last … Continue reading →

IAB & Unruly Media present the top five advertising virals from the January 2012. The top five are as follows: 1. H&M ‘David Beckham Bodywear’ – 79,3682. Ecotricity ‘Collapsing Cooling Towers’ – 51,071 Shares 3. The Guardian ‘Three Little Pigs’ … Continue reading →

1. H&M ‘David Beckham Bodywear – 79,368 David Beckham bared just about all for the launch of his new underwear range at H&M. The former England football captain set pulses racing throughout the web after prancing around in only his … Continue reading →

The company, co-owned by Sony and Universal, has created a more personalised, social, long-play viewing experience. One of the key changes is that users can only enjoy the full benefits of the streaming service if they sign in using their … Continue reading →

I first arrived at the IAB in January 2005, and whilst excited about my new role – in truth there was a mountain to climb. Around 100 pioneering member organisations funded what had to become a research and promotion machine, … Continue reading →