Category Archives: New Media Age

In the advance of the Top 100 Interactive Agencies 2012, coming in May, new media age talks to previous year’s entries in the Most Respected table about their predictions for the year ahead. Continuing with David Burgess, London MD of … Continue reading →

Research has revealed that the take up in the use of tablet devices over public Wi-Fi in the UK increased 4.7% last month, taking market share from laptops for the first time.

A YouTube channel featuring ten news, commentary and analysis programmes has been launched by press agency Reuters.

M-commerce transactions will be worth $37bn (£24bn) in 2016 with in-app purchases accounting for the majority of the revenue, according to separate reports.

Vodafone is to use Star Wars character Yoda in a multi-million pound campaign to push mobile internet and smartphone usage.

ABC has laid out a set of reporting standards for digital publications in response to the increasing number of media owners creating titles without an equivalent print edition.

Key people moves across the industry.

Facebook has recruited Channel 4’s commercial controller Ed Couchman as UK sales manager.

Growth of in-app advertising both on smartphones and tablet devices helped the number of mobile ads on InMobi’s network increase 251% to over 230bn impressions during the last quarter of 2011.

The new media age Awards, now in its 16th year, celebrates the best use of interactive media across all platforms, from online to mobile to connected TV.

The new media age Top 100 2012 guide is to be published in May and opens for entries today.

The Guardian is prepping an online ad campaign to boost subscriptions to its iPad edition, which began implementing its £9.99 monthly fee from today. Also, The Sun launches its first smartphone app.

Google must be quicker to stamp out fraudulent paid-search ads or risk damaging its own brand and those of publisher sites, according to agencies.

Social media isn’t as simple as posting up a few status updates and watching the Likes and re-tweets roll in, the search-like algorithm Facebook uses to determine what posts people see in their news feeds, called EdgeRank, is critical.

Acquiring or partnering with technology start-up firms in order to gain skills quickly is a growing trend among publishers.

eBay has predicted that mobile retail revenues will contribute £19bn to the UK economy by 2021 and made added calls for high speed mobile networks in the UK.

Owner: Clear Cut Weekends Agency: George Thomas International

This week Facebook started rolling out ads into its news feed. new media age asked the industry what it means for consumers and advertisers and whether it is a likely prelude to launching ads on mobile.

Banks and retailers need to roll out more educational marketing campaigns to increase the awareness and usage rates of “mobile wallet” NFC technology, a report claims.

Mobile advertising firm StrikeAd has scored a £2m investment round from venture capital firm DJ Esprit to further its plans for international expansion.

The Sun Online is to replace pre-roll advertising with InSkin Media’s consumer-controlled wrap-around ad format, as part of its wider strategy to focus on sponsorships and drive traffic to the site.

Deezer is planning a major expansion beyond the UK, Belgium and France to be in 200 countries by June 2012 but missing out USA and Japan.

Android Market has hit the 10bn download mark with a monthly growth rate of 1bn per month, according to Google.

Everything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy.

HBO is turning to social media to promote its shows by using data such as Facebook Likes to create personalised recommendations from its back catalogue.

Approximately 40% of all purchases are influenced by digital media, with mobile the biggest driver of the trend, according to eBay UK’s head of retail Angus McCarey.

Around 84% of connected TV owners regularly access IP-connected apps to watch TV, according to a joint research project from consultancy Decipher and video-ad network Rovi.

WPP has launched Fabric Worldwide, an agency to help brands create platforms and strategies that bridge the IT and marketing departments, ensuring more effective use of data.

Nokia’s latest smartphone series has received mixed reports in terms of sales. Although definite figures have not been released, the brand has unveiled the results of its social media campaigns to new media age.

Microsoft kicked off the first stage in its TV content roll out for its Xbox 360 games console today. new media age was given an early preview of the service.

Paul Mead, MD and founder, VCCP Search

Vevo UK has launched its first branded-content tie up ahead of a major original programming push next year.

Facebook has bought location-based network Gowalla for an undisclosed sum, according to reports.

Auditor ABC is to launch a ’Multi-Platform Certificate’, which will allow media owners to demonstrate the full reach of their brand across different types of media from January 2012.

The global ad market is looking robust as advertisers are in a better position than they were at the start of the downturn in 2008, says ZenithOptimedia’s latest report.

In the third of new media age’s advent calendar series of predictions for 2012, CBS Interactive/Last.fm’s Miles Lewis highlights five areas and players that will hit the ground running next year.