Category Archives: Portada Hispanic News

All the nominations are in. Now it’s your turn to vote for the best in Latin Advertising, Media and Innovation! Award Winners will be announced at Portada’s 2012 Latin American Advertising Media Summit Award Ceremony.

Denny’s has developed a new music video targeting Hispanic families, promoting the $4 “Build Your Own Chicken Wraps”, one of many items on its $2 4 6 8 Value Menu.

Ivan Adaime (ImpreMedia), Juan Manuel Rotulo (PeopleEnEspanol.com), Juan Carlos Rodriguez (Univision), Jose Cruz (ESPN), Jorge Carballo (WSCV-51), Jose Cancela (WKAQ), Celia Chavez (KVEA-52), Florencia Contesse (Republica)

People en Español has hired Juan Manuel Rótulo as the new Executive Editor of PeopleEnEspanol.com. His first day is May 14.

In a new sign that the Hispanic online video advertising market is red hot. Univision is using this week’s upfront presentation to announce it’s U-Videos Digital Network.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

New York’s Daily News this week decided to shut down its weekly Spanish-language publication Hora Hispana.

President Barack Obama’s re-election campaign launched a series of Spanish-language television ads in three battleground states on Tuesday. The Obama campaign ads, promoting the president’s federal health care overhaul, are running in Florida, Nevada and Colorado…

We have seen a variety of studies that position Hispanics as early adopters of new technology, especially in the mobile space. For us (Hispanics), having the latest mobile technology is telling of social status, it’s part of “Living the American … Continue reading →

When it comes to rocking the Hispanic marketing boat, Javier Farfán is in a category of its own.

Some stories the Latin and Hispanic Advertising, Marketing and Media world are talking about this week.

Aurora Salavert, Aurora Morfin (WING), Daniel Coronell (Univision), Joe Navarro (Telemundo), Lilia Luciano (NBC), Monique L.Nelson (UniWorld Group, Inc.), Ruben Salavert/Aurora Morfin/Alvaro Naddeo (WING), Halim Trujillo (OMD Latino)

A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

AHAA, on Friday wrapped up its annual conference in Miami, which this year was presented as being all about client insights. The event attracted a little over 400 people and featured presentations by top advertisers, including Clorox, Eli Lilly, Google … Continue reading →

Univision and Disney’s ABC are progressing in their plans for the 24-hour English- language news channel, but are also undertaking a multiplatform approach including website, mobile and social media content.

Before every exam he gave us, a professor of mine would repeat his mantra: “read the question, answer the question.”…

In their quest for grabbing a piece of the growing online (video) advertising market, major digital media properties such as Hulu, MSN, AOL, Yahoo and YouTube, participated at the NewFront this year.

Ingrid Reyes, Managing Partner and Multicultural Director North America at MindShare, has left Mindshare.

An increasing number of digital media properties are targeting the coveted Latina Mom. Mamiverse, an online hub for Latina moms and families, today is launching Mamiverse Food.

Tom Jimenez (UTSD), Philip Wilkinson (Entravision), Jose Viesca (Matomy), Lisa Chavarria (WFLD), Jorge Chavarria (WFLD), Rosanna Franco (Univision), Lino Alvarez (Meruelo Media), Felipe Serrano (Latinsphere Advertising), Lauren Pignataro (magazines.com), Jeremy Gaines (Gannet Co., Inc.)

VoodooVox Inc has teamed up with Espacios Media LLC, a Miami-based media representation company to bring direct response marketers a cost efficient, quality lead generation platform that addresses the Hispanic marketplace.

A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

AOL Latino, the Spanish-language spin off launched by AOL Corp. in 2003, will cease to exist May 1st as a standalone brand, as it has migrated to the Huffington Post as a new vertical, Huffpost Voces. Miguel Ferrer, Managing Editor … Continue reading →

Victor Aloi is Marketing Manager of InvolveMobile, a mobile marketing software provider. In this article, the executive describes five common mistakes in mobile marketing.

Irvine, CA, -based CarMD.com has launched a Spanish language version of its CarMD Vehicle Health System for Hispanic customers in North America. CarMD, which provides vehicle health and maintenance information to car owners, has also set up a new website … Continue reading →

ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio, the 24/7 national Spanish-language sports radio network in the U.S., starting September, 2012 to coincide with the beginning of Hispanic Heritage month (Sept.15- Oct. 15).

Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base, according to speakers at Radio and Internet Newsletter Rain Summit West, held last week in … Continue reading →

After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney’s upcoming closure which was first reported by Portada..

Hearst today announced that its first stand-alone issue of Cosmopolitan for Latinas, a new women’s lifestyle publication targeted at English-speaking Latinas, will hit newsstands nationwide on May 1st .

Wells Fargo recently announced the addition of Mariela Ure (photo) to the Enterprise Marketing team as the Hispanic Segment Business Manager. In her new role, Ms. Ure coordinates Wells Fargo’s efforts in meeting the needs of the rapidly growing Hispanic … Continue reading →

New York-based advertising shop The Concept Farm has been tapped by Univision to develop a creative, multiplatform campaign around Univisión Deportes, the company’s 24/7 sports-only network that launched earlier this month on DISH.

Michael Vinales, Anita Rubio (Calabasas), Juan Carlos Sosa (Cisneros), Jorge Castañeda (NBC-Telemundo), Phillip Mena (KPRC-2), Alejandro Mendoza (KMEX-34)

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

More exciting news in the Hispanic online video space. Looking to capitalize on the growth of the Latino audience and the emergence of new digital platforms, a new bilingual network being fronted by executives from programming company HIP Entertainment Group … Continue reading →

YaSabe, a provider of local information for U.S. Hispanics, announced the launch of YaSabe Cupones, a new online source for coupons and deals built specially for Latinos. The website is updated constantly with new offers from multiple sources on the … Continue reading →

One last chance to register to our Latam Summit on June 6-7th in Miami’s Perry South Beach at the special early bird rate. (Expires today COB!). And/or get the special combo rate together with the Latam Pay TV Forum (taking … Continue reading →