Category Archives: Retargeter

One of the primary benefits of digital marketing over traditional media is the vast improvement in measurability of success.  It’s easy to determine certain metrics such as impressions, clicks, and conversions.  However, when it comes to determining proper attribution for online … Continue reading →

Beyond all of the Likes, retweets and +1s, social media’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, … Continue reading →

With quickly evolving HR technology, it’s faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can … Continue reading →

This was our first year at CampaignTech, and we found the conference to be deeply information rich. If you didn’t make all the sessions, or attend the conference last week in Washington, here were some key takeaways from the wonderful … Continue reading →

Here’s our weekly roundup of the top digital marketing articles of the week Study: Mobile + TV Ads Work Way Better Than TV Ads Alone Online Advertising in the Age of Agility 4 Ways to Create Brand Content People Actually … Continue reading →

Retargeting is a powerful digital marketing technique that can improve brand recognition, recall and revenue.  Though retargeting can be a wildly effective, high-ROI solution, campaigns gone awry can leave you worse off than when you started.  Avoid these seven retargeting sins, … Continue reading →

We’re incredibly excited to be attending this year’s CampaignTech.  With an incredible list of speakers, this event promises to offer valuable learning experiences and a valuable opportunity to connect with thought leaders and industry insiders. Colin Delany, founder and editor … Continue reading →

Email marketing is one of the cornerstones of digital marketing, and whatever Mark Zuckerberg may say, it’s an incredibly effective way to reach your customers.  In fact, 77% of people prefer to receive promotional materials via email than any other channel, … Continue reading →

Here’s our roundup of the week’s 5 best articles in digital marketing: Study: Young Consumers Switch Media 27 Times an Hour The Long Tail is Dead: Meet the Wide Tail 4 Ways to Use Email to Improve Website Conversions How … Continue reading →

Here’s our weekly roundup of the top articles in political advertising and tech. How Twitter Lets Politicians Route Around the Media Optimizing the 2012 Presidential Donation Forms Infographic: Republican Presidential Campaign Emails Compared Don’t forget to sign up for our … Continue reading →

This video is a segment of the the Grovo Experts Series Related Posts: How Retargeting Works Marketing 2.0 – Eventbrite + ReTargeter Optimizing Your Display Ads For Retargeting Lights, Camera, Conversions: How to Get Started with Online Video Optimizing Your … Continue reading →

Lisa Utzchneider, Amazon’s VP of Global Advertising Sales, started off ad tech 2012 with the first keynote: It’s Day One for Advertising.  Utzschneider stressed Amazon’s unique way of thinking about customers—focusing not on what’s going to be different ten years … Continue reading →

Here’s our weekly roundup of top articles in digital marketing: Multi-Channel Attribution: Definitions, Models and a Reality Check Email Preferred Over Texting for Brand Offers, Promos Transparent Marketing: How to Make Your Product Claims Credible…Not Incredible 8 Reasons Users Don’t … Continue reading →

Here’s our weekly roundup of the week’s top articles in political advertising and tech: As TV Viewing Habits Change, Political Ads Switch Screens Social Media as an Election Predictor? Not So Fast Univision Sells Hispanic Digital Audience for 2012 Election … Continue reading →

Political email marketing is an important part of any campaign strategy, but it’s incredibly easy to get it wrong.   In many instances, email marketing campaigns are not properly coordinated and fail to stay relevant and make supporters want to get … Continue reading →

Ad tech, the premier digital marketing event, incorporates conferences in nine cities across the globe.   ReTargeter is particularly excited for this week’s San Francisco event, taking place right in our backyard. Featuring an incredible speaker lineup, ad tech is more … Continue reading →

Check out our weekly roundup of this week’s top articles in digital marketing: How to Get Conversational with Display Ads 5 Questions to Ask Before Jumping on the Infographics Bandwagon The 7 Aspects of Inbound Marketing Most People Screw Up … Continue reading →

Check out our weekly roundup of the top articles of the week in political advertising and tech: Obama Camp on Pace to Spend $35 Million on Web Ads Romney’s Effort to Connect with Wisconsin Voters Meets Derision from Dems on … Continue reading →

“A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy After perusing the great posts within this blog’s “Banner Ads Best Practices” category, I figured a discourse on size might be in order. This … Continue reading →

In the word of online advertising, clicks and conversions drive decision-making. Many a seasoned digital marketer scoffs at branding plays as relics of the Mad Man era. Why would performance-driven online marketers launch something so nebulous, so immeasurable, so unscientific … Continue reading →

Check out our weekly roundup of the week’s top articles in political advertising and technology Republicans in Congress Use Twitter ‘More Effectively’ Than Democrats [Study] Outside Groups Spend Online in Illinois Congressional Races In Terms of Web Traffic, It’s Obama … Continue reading →

Here’s our weekly roundup of the top five articles in digital marketing: Digital Changing the Intersection of Message, Branding B2B Marketers Optimistic About Social Media for Lead Generation 5 Ways to Get More Traffic with Content Marketing Email Deliverability Takes a Turn … Continue reading →

Welcome to the second installment of our banner makeover series.  Here’s how it works: we take a bad banner found somewhere around the web, tear it apart, and then make it over.  Last time, we tore apart a truly atrocious … Continue reading →

Video messaging is a tried and true form of political outreach and the 30 second political spot has been a campaign staple for decades.  But online video, which is becoming more and more ubiquitous, is an entirely new medium, and … Continue reading →

Exclusive Online Network Offers a New Way for Human Capital Management Companies to Advertise on Human Resources and Recruiting Blogs   FORT WORTH, Texas/SAN FRANCISCO — March 19, 2012 — The Starr Conspiracy and ReTargeter.com have partnered to launch a … Continue reading →

Here’s our weekly roundup of the best articles in political advertising. Gingrich Pins Hopes on Hashtags With Video, Obama Looks to Expand Campaign’s Reach Through Social Media Apps Become New Political Yard Signs Study Finds YouTube Campaign Videos More Positive … Continue reading →

Here’s our weekly roundup of the top 5 digital marketing articles of the week: More Complex Attribution Model Shows Organic Search Significantly Undervalued by Marketers Understand and Rock the Google Venice Update What Marketers Should (and Shouldn’t) Tweet [Research] 5 … Continue reading →

The Internet is often referred to as the great equalizer due to the fact that it facilitates the wide dissemination and consumption of information.  Compare that to the average political campaign, which has historically kept ironclad control of the candidate’s … Continue reading →

One of our key strengths here at ReTargeter is our ability to advertise on well over 98% of the web.  Our incredible network reach means that we are able to reach our clients’ users virtually anywhere they go online.  This … Continue reading →

Here’s our weekly roundup of the top political advertising articles of the week: Super PACS Could Drive Total 2012 Election Spending to $9.8B Obama Mines for Voters with High Tech Tools PayPal’s Geo-Fenced Where Ads Go Political What Was Super … Continue reading →

Are you at South by Southwest Interactive this weekend?  It’s easy to have fun, but if you’re not sure how to maximize your time from a business perspective check out these tips from ReTargeter’s managing director of East Coast Operations, … Continue reading →

Here’s our weekly roundup of the top articles in digital marketing Why Influencer Marketing Isn’t About the ‘Influencers’ Experts Weigh in on What Facebook Premium Means for Users, Advertisers Social Marketing Boost Email Campaign Performance Digital Marketing Attribution: Tapping the … Continue reading →

Can social media predict election outcomes?  You’ve seen this headline before, maybe here, here, here, or here.  Though the question remains unanswered, many have tried to predict the outcome of GOP primaries using sentiment analysis of social media mentions.  In … Continue reading →

For most people not born in Generation Z (or the Millennial Generation), the only generation born not knowing a world without the internet, finding the college of our choice was done with the help of guidance counselors, parents, friends, favorite … Continue reading →

Check out our weekly roundup of the top articles in digital marketing The Shocking Truth About How Web Graphics Affect Conversions Working with Customers to Build Better Services from Their Data Facebook Opens Timeline To All Biz Pages, Mandatory After … Continue reading →

Related Posts: 4 Ways To Re-Engage With Your Audience [video] A Few Quick Tips For Driving Traffic To Your Website [video] Interview with Arjun Dev Arora at Twiistup 6 Interview with ReTargeter CEO Arjun Dev Arora by Andrew Warner of … Continue reading →