Category Archives: Yahoo

Yahoo! EVP of Americas says Genome was “absolutely designed” to meet advertisers’ requests Rich Riley, Yahoo!’s new EVP of the Americas, kicked off Internet Week New York yesterday with a major new product announcement—Genome from Yahoo!, a new audience buying … Continue reading →

Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to … Continue reading →

(Reuters) – General Motors Co will stop advertising on Facebook, a move that comes during the same week the social networking website is due to go public. The U.S. automaker confirmed a report by the Wall Street Journal. A source … Continue reading →

Ironic, I know. The messagers being the medium? Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative people. Witty comments … Continue reading →

General Motors is reportedly planning to pull its advertising from Facebook, according to The Wall Street Journal . The timing of the news is a blow to Facebook, which is set to go public this week in an initial public … Continue reading →

HOUSTON, May 17, 2012 /PRNewswire-iReach/ — They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic …

The newspaper and media group Johnston Press reports a fall in advertising revenue since the beginning of this year.

Facebook Ads are not working for GM (General Motors). So what. Those advertisements must be working for someone, somewhere or the internet juggernaut would not be on track for the much talked about Facebook IPO. Here?s the reality: Internet advertising, … Continue reading →

Skechers USA, Inc. today announced that it has settled all domestic legal proceedings relating to advertising claims made in connection with marketing its toning shoe products, including its Shape-ups® line of shoes.

BOSTON, MA– – On the eve of Facebook's initial public offering , the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream …

Senior industry analyst says marketers are “awash in more data than ever before” Big data has been on the mind of Joanna O’Connell, senior analyst at Forrester, a lot lately. On Monday, she moderated “Big Data, Big Solutions,” an industry … Continue reading →

REDWOOD CITY, CA– – Turn today expanded its cross-channel campaign management capabilities with the introduction of advanced video advertising features: video engagement optimization and video companion …

Advertising plays the same role in your media diet that vegetables play in your regular diet; most of us would prefer to skip that course and go straight to dessert.  But, just like veggies, advertising plays an important role in … Continue reading →

The occupational hazards of sign spinning were on full display at a recent practice session for employees of Aarrow Advertising. “My hands, my wrists are all chopped up,” one employee said, extending his arm. Read full article >>

SAN DIEGO, May 15, 2012 /PRNewswire/ –  Zodiac Pool Systems, Inc . is increasing its advertising and marketing reach for the third year in a row to support pool dealers in sales of its products to pool-owners. …

BEIJING, May 15, 2012 /PRNewswire-Asia/ –Introduction: On April 11, 2012, the automobile brand Volvo took the lead to make use of the first China's DSP (Demand Side Platform), @iR (Audience Investment …

With Facebook’s initial public offering just around the corner, many are wondering if the company can live up to its enormous valuation of approximately $100 billion. Accordi

To address the fragmentation exploding across the digital advertising market, Luma Partners founder and CEO Terence Kawaja floated the possibility of an operating system for digital ad companies to use …

Announcement came during Yahoo!’s “Big Data, Big Solutions” session at Internet Week, keynoted by Billy Beane of “Moneyball” fame, followed by industry panel discussion featuring speakers from Digitas, Neo@Ogilvy, Citibank, Axciom and others Big data—and how to analyze and leverage … Continue reading →

What is the real value of Facebook?s advertising business? One thing is for sure: has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook?s $86+ billion IPO. Ten years ago changed the advertising … Continue reading →

NEW YORK, May 14, 2012 /PRNewswire/ – Reportlinker.com announces that a new market research report is available in its catalogue: Location-Based Advertising and Marketing http://www.reportlinker.com/p0851586/Location-Based-Advertising-and-Marketing.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=AdvertisingExecutive …

Editor’s Note: The Yahoo! Advertising blog recently asked several agency leaders one question: “What are some key trends you’re seeing in political advertising this election season?” Here is the response from Angela Riley, Strategy Director for Wolff Olins, who talks … Continue reading →

Con sonar! Universal Pictures has deployed a fleet to bombard the Yahoo! homepage with a slick, cinematic custom takeover for its new summer tentpole film “Battleship” “You sunk my battleship!” The ubiquitous phrase from the popular board game has taken … Continue reading →

WILMINGTON, Mass., May 11, 2012 /PRNewswire/ – No one likes to think they're easily sold. That's why Madison Avenue strives to develop ads that create "positive impressions" that can subliminally …

Sukle Advertising & Design announced today that it has been awarded two 2012 OBIE Awards from the Outdoor Advertising Association of America featuring creative campaigns for Wyoming Department of Health’s Wyoming QuitLine and Cheyenne Mountain Zoo in Colorado Springs.

JOHANNESBURG, SOUTH AFRICA– – www.stockcall.com/ offers investors comprehensive research on the Advertising Agencies industry and has completed analytical research on Omnicom Group Inc. and Monster Worldwide …

Research and Markets has announced the addition of the "The Law of Advertising, Marketing and Promotions" rep

Fans watching final episodes can win vacation getaway in “second-screen” sweepstakes Most of us watch TV while using our smartphones and tablets at the same time. ABC, Lexus and Yahoo! are leveraging that trend to engage fans of the TV … Continue reading →

Yahoo! Takes Center Stage with a Big Lineup of Content and Speakers Internet Week New York may have begun in 2008 as a “festival” celebrating the Web and the digital community in New York City, but it’s quickly grown into … Continue reading →

Kenshoo’s Will Crew gives tips to search marketers on planning your match-type strategy I was fortunate to be a part of the recent  Yahoo! Search and Bing Advertiser Forum in San Francisco. A lot of good ideas, tips and strategies … Continue reading →

ATLANTA, May 10, 2012 /PRNewswire/ — AutoTrader.com, the ultimate automotive marketplace, today announced several enhancements and additions to three of its display advertising solutions for dealers: …

Try these proven techniques to boost your campaign performance Yahoo! has run dozens of mobile rich media campaigns for advertisers in industries ranging from finance to autos and entertainment to CPG. In working with brands, creative agencies and mobile rich … Continue reading →

Acquisio’s Marc Poirer says it’s time for a reality check on your clients’ adCenter campaigns—these insights can help Today’s search marketers and PPC pros are being pressured to increase search volume and clickthroughs while ad spend stays steady—or decreases. That’s why there’s … Continue reading →

LOS ANGELES, CA– – VIRURL , a viral advertising platform that allows brands and media owners to instantly launch viral campaigns by incentivizing Web users to share links with their friends, today announced …

EMERYVILLE, CA– – Exponential Interactive, the global digital advertising company, today launched Appsnack™, a mobile advertising division that provides in-app, rich-media brand engagement solutions for …

EMERYVILLE, CA– – Exponential Interactive, the global digital advertising company, today launched Appsnack™, a mobile advertising division that provides in-app, rich-media brand engagement solutions for …