New Mobile iPhone Application for Location-Based Virtual Advertising

HOUSTON, May 17, 2012 /PRNewswire-iReach/ — They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic …

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Hubert Burda sells Love it! And Full House! magazines

13.15 UPDATE: Hubert Burda Media UK has sold real-life titles, Love it! and Full House!, to a start-up called Pep Publishing Ltd that is majority-owned by Hubert Burda Media UK chief executive Luke Patten.

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Uncommon Sense: Back in the Box

Don’t you long for the days when everyone in marketing and advertising didn’t hitch their wagons or stake their claims to outside-the-box thinking? I do.

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AppHarbor Launches Its Azure Competitor In Europe

300px-Capri.harbour.from.above.arp

Heroku was a hit with Ruby developers because it was an easy-to-use development platform. Others have tried to do the same with other languages such as PHP Fog, dotCloud. Then last year AppHarbor, a ‘Heroku for .NET’ out of Y Combinator launched.

And today AppHarbor has extended its service to European developers. EU applications will still run on Amazon’s infrastructure, but they’ll be running out of the EU-West region (Dublin) instead of US-East, where all current applications are located.

The startup raised $1.4m last year though the amount was not announced at the time. Backers include Accel, Ignition, SV Angel, Y Combinator, Quest, Start Fund and Salesforce and there are plans to raise a Series A soon.

“We have spent a lot of time making sure the AppHarbor platform is modular and scalable and this paid dividends when time came to spin up our new EU location. New applications are created in either the US or EU and existing applications cannot be moved, but we’re already thinking about how to turn this up another notch to make AppHarbor a zero-configuration, multi-region, geo-load-balanced application platform,” cofounder and CEO Rune Sørensen told us.

Add-ons in the the AppHarbor add-on catalog will work with EU-based applications. Some (such as SQL Server) will provision resources based on where your application is located. For add-ons that do not currently support the EU, a warning will be displayed when they’re provisioned to an EU application.

AppHarbor is designed to address Microsoft Azure limitations such as being locked into Microsoft’s own database, and its non-support of Git.

They now claim to be 15-20% of Azure’s size in terms of number of users – not bad for a six person startup. Offices are in Copenhagen and San Francisco.

In terms of competition Meerkatalyst claimed to be doing similar bett never appeared while and Moncai has yet to launch.

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Rakuten CEO On The $100M Pinterest Round: We Want Pinterest Users To Pin Images And Buy Using Our ID

Rakuten pinboards on Pinterest

Rakuten, the Japanese e-commerce giant leading a $100 million investment in Pinterest, valuing the company at $1.5 billion, will be making two major contributions to the image-based social network as it gears up for its next stage of growth: the funds to take the image-based social network into new international markets, and a business model.

First up, Rakuten’s home market of Japan, where “Pinterest is growing very fast,” notes Rakuten’s CEO, Hiroshi Mikitani, in an interview with TechCrunch. He wants Rakuten to grow right there with it by using Rakuten’s services to become the basis for buying things off the site.

There are already some building blocks in place for this. First of all, Rakuten already pins on Pinterest through at least a couple of official accounts: Rakuten Commerce and Rakuten Travel.

On the other hand, there is Rakuten’s existing e-commerce presence in the country. Mikitani notes that 75 percent of Japan’s internet population — equivalent to about 80 million people — already have a Rakuten ID — this is similar to an Apple ID, or an Amazon ID, in that there are payment details associated with it.

It is this ID that will pontentially become the lynchpin of a commercial service on Pinterest: “We want to enable our users to pin their own images with our ID,” he says. “Users can click and buy with it, and in the future we can create more new services.” He notes that the “rich, graphic social network” can be used for “so many interesting ideas using the Rakuten ID.” One other area, TechCrunch understands, is for users logged in with Rakuten IDs to pin images and then use those pins to buy items away from Pinterest, on Rakuten’s own Rakuten Ichiba site.

And because Pinterest is so buzzy right now, it can be used as a way of reigniting some of Rakuten’s legacy business. The company has a lot of “sleeping customers,” as Mikitani calls them. These are people who have IDs but are not regular users of Rakuten’s services. “This is a good way of getting them to start using those Rakuten IDs again.”

The other area where he would like to see more development is in the area of mobile commerce. Mikitani tells me that already, 25 percent of all Rakuten sales in Japan originate on a mobile device, and that proportion is growing. “There should be a huge synergy with Pinterest there,” he says. “We are going to promote their app using our presence here in Japan.”

International growth. The $100 million investment, which was led by Rakuten with participation from Andreessen Horowitz, Bessemer Venture Partners, and FirstMark Capital, as well as a number of angel investors, will also give Pinterest the financial muscle to extend its service into new international markets. Pinterest, perhaps above all social networks, has a lot of potential as an international product — one that can work across borders– because while sites like Facebook and Twitter are text-led, Pinterest is focused around images, and therefore less limited by language barriers.

Of course, a lot of Pinterest’s growth today and in the future will be non-commercial, but the potential for commerce is very much there, too. (We wrote just the other day about another example, Curalate, which has created a social marketing service for brands to visually track how and where their images are getting used across the site.) Within that trend, Rakuten is looking at how to leverage its Pinterest investment in its international business outside of Japan, as well.

Mikitani points out that while Facebook is an “extremely powerful social network”, when it comes to shopping and e-commerce, Pinterest’s image-led service “has stronger potential.”

Facebook and Twitter, he says, are about connecting you with your friends and contacts, while Pinterest is about connecting people with the same interests via graphic images. Apart from the fact that products are put right there for you to see, you can also imagine how that social set-up can be developed into a commercial model (group buying is one that comes to mind here).

Rakuten has holdings that extend well beyond Japan, and include properties like Buy.com in the U.S., Kobo e-reader and e-books, Priceminister in France — in all, operations based in 10 countries and extending to 17 countries in total. Mikitani says that he is hopeful that the kinds of groundwork it wants to lay in Japan will also be extended to the rest of its footprint.

For example, Mikitani points out that Kobo already has a “great partnership” with Facebook to encourage people to post excerpts and read more using Kobo, which it would like to extend to Pinterest, too: “Facebook is why Kobo is growing so fast right now,” he says. “We will see more of Kobo in Pinterest, too, I think.” And buy.com — which is slowly, gradually, getting rebranded as Rakuten — is another site you could imagine could get linked up more closely with Pinterest.

But this is not to rule out other partnerships with other e-commerce players. “We are totally open to other e-commerce partnerships,” he says. “Pinterest should work with them.”

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RAJAR Q1 2012: Reactions from the station owners

Steve Parkinson of Bauer Media, Stuart Taylor from GMG, Absolute Radio’s Clive Dickens, UTV’s Scott Taunton and Jazz FM founder Richard Wheatly give their views on the latest audience figures from Rajar.

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Metro leads cross-media partnership for Men In Black 3

Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures’ ‘Men In Black 3′ film.

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Advertising slump for media firm

The newspaper and media group Johnston Press reports a fall in advertising revenue since the beginning of this year.

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Eyes have it for Unilever in India

Unilever has opened a Customer Insight & Innovation Centre in Mumbai, the first such unit for the company in India. The centre, which is kitted out like a regular store, will be used to gain shopper insight. On the tech side, Unilever Hindustan will scan visitors’ retinas to track eye movements and a map will display the results.

hindustan-unilever-ltds

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NYLON Integrates Facebook With Music Issue

Almost all magazines brands have cultivated a presence on Facebook, and some even have learned how to bring their ad partners along. But in its June/July special music issue NYLON will be bringing more of Facebook into its print pages. All of the in-book profiles, news stories…

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Newsmax’s LIGNET.com Enlists Ex-Spies for Paid Expert Analysis Site

The conservative monthly and online news source Newsmax is formally launching a site dedicated to high-level analysis of international affairs from some of the nations’ leading spied. LIGNET.com (The Langley Intelligence Group Network) is using former U.S. intelligence officials for analysis and…

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Perspective: Join the Crowd

In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories. The bottom two are essential for mere survival—physiological (food, sleep, etc.) and safety (shelter, employment, etc.). But above these lay the “social” and “ego” needs. These are what motivate people to satiate deeper desires: self-esteem, respect from others, a feeling of belonging. In a word: acceptance.

The intense human desire to fit in probably never required a research paper to establish its validity. After all, it’s rooted in our daily lives. And that is why, as the ads on these pages show, it’s also been a favorite theme for marketers. The quest for social approval—the desire to belong to a group—is so universal that it’s worked to sell just about anything, be it Chevy’s Camaro in 1969 (right) or Tommy Hilfiger’s hipster threads of 2012 (opposite). “There’s a historical as well as societal foundation for utilizing the social group as a way of capturing the zeitgeist,” said psychologist Robert Passikoff, founder of New York-based consultancy Brand Keys. “It’s a cultural and social imperative: Nobody wants to be uncool, and that’s why these ads are virtually the same.”

Both ads present coolness as shopping’s blissful by-product. Buy this brand and you’ll be legit; you’ll be…one of us. What’s more, the beauty of the tactic isn’t just efficacy, but durability. “It adapts to the cultural imperative of the times,” Passikoff explained, which is to say: The brands can change, as can the physical appearance of the “in” crowd selling it. But the promise remains unbroken irrespective of decade or hairstyle.

In 1969, Chevy was two years into positioning its Camaro to compete with Ford’s Mustang—the quintessential two-seater guy car. And while the Camaro’s prime selling point was its 300-horsepower 350 V8 engine, GM wasn’t just aiming for the bad-boy driver. Significantly, the ad shows both men and women. They were stylish, smart and all-American, with a touch of irreverence. Note the way these kids stare out of the ad. They’re not showing off; they’re beckoning you to come for a ride.

Jump ahead 43 years, and Tommy Hilfiger is using the same implied promise to sell his clothing in the ad. In fact, it almost looks like he’s used the Camaro’s models, too—after a detour to the makeup trailer and some trips to the weight room, maybe. Buzzed about since their debut during the holiday 2010 shopping season, “The Hilfigers”—a mixed breed of Kennedy and Royal Tenenbaum—lack the snotty poise common in most designer ads. That’s because this ad isn’t your usual fashion flip-off, but an invitation. Hovering just behind those wry glances is the promise of acceptance, validation and belonging—the same that the Chevy kids were offering. In fact, the brand’s press release describes The Hilfigers as belonging to a “twisted country club that anyone can join.”

That’s right, anyone—including you.



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Perspective: Join the Crowd

In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories. The bottom two are essential for mere survival—physiological (food, sleep, etc.) and safety (shelter, employment, etc.). But above these lay the “social” and “ego” needs. These are what motivate people to satiate deeper desires: self-esteem, respect from others, a feeling of belonging. In a word: acceptance.

The intense human desire to fit in probably never required a research paper to establish its validity. After all, it’s rooted in our daily lives. And that is why, as the ads on these pages show, it’s also been a favorite theme for marketers. The quest for social approval—the desire to belong to a group—is so universal that it’s worked to sell just about anything, be it Chevy’s Camaro in 1969 (right) or Tommy Hilfiger’s hipster threads of 2012 (opposite). “There’s a historical as well as societal foundation for utilizing the social group as a way of capturing the zeitgeist,” said psychologist Robert Passikoff, founder of New York-based consultancy Brand Keys. “It’s a cultural and social imperative: Nobody wants to be uncool, and that’s why these ads are virtually the same.”

Both ads present coolness as shopping’s blissful by-product. Buy this brand and you’ll be legit; you’ll be…one of us. What’s more, the beauty of the tactic isn’t just efficacy, but durability. “It adapts to the cultural imperative of the times,” Passikoff explained, which is to say: The brands can change, as can the physical appearance of the “in” crowd selling it. But the promise remains unbroken irrespective of decade or hairstyle.

In 1969, Chevy was two years into positioning its Camaro to compete with Ford’s Mustang—the quintessential two-seater guy car. And while the Camaro’s prime selling point was its 300-horsepower 350 V8 engine, GM wasn’t just aiming for the bad-boy driver. Significantly, the ad shows both men and women. They were stylish, smart and all-American, with a touch of irreverence. Note the way these kids stare out of the ad. They’re not showing off; they’re beckoning you to come for a ride.

Jump ahead 43 years, and Tommy Hilfiger is using the same implied promise to sell his clothing in the ad. In fact, it almost looks like he’s used the Camaro’s models, too—after a detour to the makeup trailer and some trips to the weight room, maybe. Buzzed about since their debut during the holiday 2010 shopping season, “The Hilfigers”—a mixed breed of Kennedy and Royal Tenenbaum—lack the snotty poise common in most designer ads. That’s because this ad isn’t your usual fashion flip-off, but an invitation. Hovering just behind those wry glances is the promise of acceptance, validation and belonging—the same that the Chevy kids were offering. In fact, the brand’s press release describes The Hilfigers as belonging to a “twisted country club that anyone can join.”

That’s right, anyone—including you.


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Portrait: Walrus


Specs
Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer 
What Creative boutique agency
Where Walrus offices, New York

Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen, has Amazon as its largest client. But it’s also known for stunts like a 2009 app for steakhouse Maloney & Porcelli that generated fake expense receipts so high-rollers could hide their pricey steak lunches after the Lehman Brothers meltdown. Deacon Webster, who co-founded the agency with wife Frances, also has an affinity for clients like now-defunct Radar, The Economist, Comedy Central, AMC and Howard Stern. “We have a shared understanding that people won’t be interested in something just because you shove it under their nose,” he said.



Photo: Axel Dupeux

 


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Portrait: Walrus


Specs
Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer 
What Creative boutique agency
Where Walrus offices, New York

Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen, has Amazon as its largest client. But it’s also known for stunts like a 2009 app for steakhouse Maloney & Porcelli that generated fake expense receipts so high-rollers could hide their pricey steak lunches after the Lehman Brothers meltdown. Deacon Webster, who co-founded the agency with wife Frances, also has an affinity for clients like now-defunct Radar, The Economist, Comedy Central, AMC and Howard Stern. “We have a shared understanding that people won’t be interested in something just because you shove it under their nose,” he said.



Photo: Axel Dupeux

 

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Big Issue looks to digital

The International Network Of Street Papers, the umbrella organisation for street magazines such as the Big Issue, wants to take social mags digital and has launched a Kickstarter campaign to fund the move.

Readers of the digital street papers will purchase physical coupons from vendors at the same cover price as printed publications and access the magazines via QR codes.

“The digital edition will contain all the content from the magazine,” says INSP. “But with lower production costs and less print we can increase the efficiency and capacity of street papers as social enterprises, as well as reduce their environmental impact.”

The outfit is asking the Kickstarter crowdsourcing community for $5,000 to help fund two pilot schemes starting this summer with StreetWise in Chicago and The Big Issue in the north of England.

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Ocean Outdoor in £35m management buyout

Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a £35m management buyout, backed by LDC Capital, the venture capital arm of Lloyds Banking Group.

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RAJAR Q1 2012: Capital and Magic scrap for London listeners

Global Radio’s 95.8 Capital FM has kept its top dog status in London commercial radio by reach, after Johnny Vaughan’s departure from its breakfast show, but Bauer’s Magic 105.4 surpassed it in terms of listening share.

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RAJAR Q1 2012: Absolute Radio, Kiss and Smooth among the winners

Absolute Radio, Bauer Media’s Kiss and GMG’s Smooth all reported strong audience gains in the first quarter of 2012, while TalkSport’s audience declined slightly despite a record lunchtime audience from Sony winners Richard Keys and Andy Gray.

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RAJAR Q1 2012: DAB and internet at listening-hours high

DAB and internet radio each hit a new high in terms of listening hours in Q1 2012, although DAB’s share of radio consumption dropped from Q4 2011, despite the usual Christmas gifting of sets.

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RAJAR Q1 2012: National commercial radio results in full

National radio listening figures for the first quarter of 2012 in full.

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Keep up with all the action at Mobile Engage

http://www.iabuk.net/events/library/mobile-engage-2012-live-streaming

Today, 700 delegates will attend Mobile Engage, the mobile marketing industry’s biggest event of the year.

If you want to keep up with the action from the day, you can do so by watching a live stream from the comfort of your own desk. This service is available for £50 for IAB members.

The live stream, provided by Indigo Papa’s Wavecast platform, features a dual panel viewing mode allowing you to watch the speakers while accessing their presentation slides.

Alternatively you can keep up with the action on Twitter by using the hashtag #iabuk or following us on @iabuk.

About Mobile Engage

Mobile Engage will feature a host of industry experts discussing the latest developments in mobile.
 
The packed agenda for the day includes presentations from major media owners such as Shazam, Twitter, Everything Everywhere and O2 Media. Representing brands will be Unilever, Domino’s Pizza Group, Debenhams, Coca Cola and Marks & Spencer. Providing insight on advertising and consumer behaviour will be key players from Flurry, LBi, Millenial Media and MediaCom.

The day will conclude with a presentation from David Rowan, editor of technology bible WIRED, followed by a fireside chat with award-winning broadcaster Louis Theroux.

Check out our full programme for the day – and read about our speakers.

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Keep up with all the action at Mobile Engage

http://www.iabuk.net/events/library/mobile-engage-2012-live-streaming

Today, 700 delegates will attend Mobile Engage, the mobile marketing industry’s biggest event of the year.

If you want to keep up with the action from the day, you can do so by watching a live stream from the comfort of your own desk. This service is available for £50 for IAB members.

The live stream, provided by Indigo Papa’s Wavecast platform, features a dual panel viewing mode allowing you to watch the speakers while accessing their presentation slides.

Alternatively you can keep up with the action on Twitter by using the hashtag #iabuk or following us on @iabuk.

About Mobile Engage

Mobile Engage will feature a host of industry experts discussing the latest developments in mobile.
 
The packed agenda for the day includes presentations from major media owners such as Shazam, Twitter, Everything Everywhere and O2 Media. Representing brands will be Unilever, Domino’s Pizza Group, Debenhams, Coca Cola and Marks & Spencer. Providing insight on advertising and consumer behaviour will be key players from Flurry, LBi, Millenial Media and MediaCom.

The day will conclude with a presentation from David Rowan, editor of technology bible WIRED, followed by a fireside chat with award-winning broadcaster Louis Theroux.

Check out our full programme for the day – and read about our speakers.

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Band on the bottle

acme-wineSan Francisco band Train is doing its bit for the local vineyards, having teamed up with Napa Valley to market wine. The rockers have joined forces with ACME Wine Movers and released a Cabernet Sauvignon by the name of California 37 (which happens to be the title of the latest album, too). The latest bottle follows on the heels of a red called Drops of Jupiter (Tell Me), and the Calling All Angels Chardonnay.

Musicians and wine are building a good relationship, with Mendocino Wine Co’s Wines That Rock series featuring the likes of the Grateful Dead Steal Your Face Red Blend, along with The Rolling Stones’ Forty Licks Merlot, and others.

And Kiss launched a range of wines five years ago including Kiss Army Etched Wine Cabernet Sauvignon and the Kiss This Destroyer Cabernet Sauvignon.

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Account Director

Be creative. Be brilliant. Take the lead. Work for a highly respected experiential events agency.

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Tweet digestion

Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to. The new e-mail digest also features the most engaging Tweets seen by those users, even if they don’t directly follow those who wrote them.

twitter-digest

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PR Account Manager, Hong Kong

Want to be at the heart of the biggest growth story of our time? Fascinated by how China’s rise is impacting international corporations expanding into Asia?

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Quora Investor Peter Thiel: “The Samwers Are Never Going To Clone Quora,”

Screen Shot 2012-05-16 at 10.46.24 PM

There’s been a lot of armchair valuation punditry across the Valley this week. As the Facebook IPO looms, our intricately entwined ecosystem of startups and investors seeks to benefit from the domino effect of a population feeling flush with cash. This is the picture that the WSJ painted in its Quora funding announcement yesterday, headline: “Former Facebook Hands Capitalize on Buzz.” Okay, sure, smart people will always adapt to a favorable environment — but the WSJ missed a deeper and more long-term dynamic at play.

“We intend to use some of this funding as a cushion in case of macroeconomic changes,” wrote Quora co-founder Adam D’Angelo in an answer to a question about what the company would do with the financing. Sure, in laymen’s terms this could read, “We’re getting while the getting’s good,” but a startup stocking up for a potential winter does not necessarily mean overvaluation. Especially when you consider that a “large portion of this money” will go to Amazon Web Services for EC2 and other bills… at least until something less expensive and more robust gets invented.

“We wanted to extend our runway,” D’Angelo wrote, about raising as optimally as possible. “[We wanted to] focus on long-term growth and quality, and lets us avoid making short term tradeoffs like many other companies.”

Earlier today I spoke to proto-Facebook investor and Quora board observer, Peter Thiel, extensively about his personal investment in the startup. He reinforced the fact that Quora has a 20-year, 50-year, 100-year future if it manages to scale in a way that could maintain the quality of site discussion. Thiel admitted that the site had not yet reached the apex of its founders’ vision, but maintained that this kind of careful “slow growth” is a good thing in terms of keeping out irrelevant and spammy content.

“There’s a good chance that some day a majority of questions asked will be on the [Quora] platform,” Thiel said, explaining that its success fit his vision of a world where an emerging technology didn’t have to beat or destroy something else to be successful. Rather, it could just be. Imagine a layer of Quora’s intelligent discourse across all communication, where the knowledge contained on the site went beyond Q&A and attempted to solve grander problems than being a threaded platform for Silicon Valley squabbles.

In response to media criticism of the site’s valuation, Thiel referred to the technological prowess of Quora, and the breadth of talent retained by its 30-person team as its core appeal. Thiel — who told PandoDaily’s Sarah Lacy that “we’d be better off if people focused on doing unique things” — implied that the startup was indeed this sort of “unique thing” — independent of, and not competitive with, Wikipedia, Facebook and Google. More importantly, he implied that it wasn’t trying to be.

Aside from the team, Thiel — who uses Quora himself to keep up on Silicon Valley news — was impressed by the complicated technology behind the site, and held the fact that it was not easily replicable as being one of its primary drivers of value.

“The Samwers are never going to clone Quora,” Thiel said, resting his case.

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News in Brief: Thursday, May 17

UM hires Tom Dodd; Ex-Al Jazeera head to speak at conference

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Adland debates Facebook ad capability ahead of IPO

General Motors’ decision to scrap paid advertising on Facebook has sparked debate over the effectiveness of the social network for advertisers ahead of its multi-billion dollar initial public offering.

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ABC and CAB boards to merge, says Dovas

The boards of the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB) are set to merge in a bid to streamline the organisations.

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AMP to find one media partner

UM Sydney and OMD Melbourne are battling it out for AMP’s media account as the financial company’s pitch heads towards the finish line.

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GPY&R Melbourne lands big government contract

George Patterson Y&R Melbourne has been handed a huge contract to handle a government National Broadband Network (NBN) campaign.

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Superannuation gets comical

Retail Employees Superannuation Trust (REST) is attempting to reach out to a younger audience by taking a comical approach to superannuation.

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Loan Market come out swinging in new TVC

A boxing ring seems an unlikely place for a mortgage broker, but that’s exactly where Loan Market have pitched one number cruncher as part of its new campaign.

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NZ's online ad spend jumps 14%

New Zealand’s total online advertising spend for the first quarter of 2012 has hit $79.21m and is up $11.09m from the same time last year.

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