Mechanical Requirements
~ Minimum acceptable ad size is one column-inch: one column wide
by one inch deep ~ We recommend making advertisements as many inches
deep as columns wide.
Since each ad and computer system is different, it is important
that the computers, disks, methods and applications used by your
clients are compatible with those in use at The Honolulu Advertiser.
If a camera-ready ad is submitted to The Honolulu Advertiser via
electronic delivery system or diskette, and changes are desired
after it is submitted to The Honolulu Advertiser, then a new disk
or electronic file, with the changse, should be supplied to replace
the original.
Effective Print Advertising as a Communications
Strategy
This is the html version of the
file
close attention to public interest advertising and is often dismayed
by what he sees.
to provide news and resources on organizational capacity-building
topics.
to capture and hold the attention of magazine and newspaper readers.
Those responses were in the company's database but had never been
analyzed.
issue of a publication we have studied."
many basic design principles that poor reader response is almost
inevitable.
Capture the reader's attention like a stop sign and direct it
like a road map.
Know how your headline plays off your illustration.
an ad with a message that doesn't connect with your target audience.
The Direct Marketing Association
has opportunities for you to reach the best direct marketers in
the world -- to reach key industry decision makers in your target
audience.
By placing your advertising alongside this cutting-edge editorial
targeting strategic marketing, Web site development, database management/marketing,
list marketing, telemarketing, and more, you are guaranteed to reach
the audience you need to help your business grow.
In 2000, U.S. direct marketing generated more than $1.7 trillion
in sales.
Consumers alone spent approximately $937 billion via direct response
media.
By advertising in The DMA Insider, you put your ad in the hands
of the top decision makers at companies worldwide.
Print Advertising
http://www.faxon.com/infopub/pa.htm
Faxon, Catalog, Guide, Faxon
PubUpdate.
We provide a number of specific
services to help promote your titles directly to the buyers at libraries
and information centers.
These opportunities include advertising in the following annual
Faxon catalogs and guides.
Reservation forms for the 2003 publications are in preparation.
If you have questions, please contact Rosemary Catoggio via email
or phone 212-271-6944.
For more information, please contact Rosemary Catoggio via email
or phone 212-271-6944.
