More Proof that Cutting
Ad Spending Erodes Share Just in case your prospects need more proof
that cutting ad spending in an economic downturn leads to long-term
erosion of market share, here's yet another study whose findings
bear out that conclusion---this time from across the Atlantic.
Overall grocery advertising fell by 19 percent in real terms, while
advertising as a whole rose by 9 percent.
What TNS found was that those brands that did best in terms of market
share were the ones that cut their ad spending the least.
The study also found that since 1997, premium grocery brands have
tended to cut their advertising expenditures more heavily than tertiary
brands have.
Circulation & Readership
The most recent comprehensive survey
of the Salt Lake Primary Market area (Salt Lake and southern Davis
counties) found that, on average, a daily copy of The Salt Lake
Tribune or Deseret News is read by 2.5 adults.
Newspaper advertising does not disappear into the airwaves or
get discarded after one exposure, but is passed on from one family
member or office worker to another.
The standard audience measurement for the newspaper industry is
the "average-issue" readership figure, defined as adults
who report reading the weekday paper on the day preceding the
interview, or the Sunday paper on the Sunday preceding the interview.
ArtWorks Advertising and Design: Print
Advertising Design
Nothing builds brand awareness
like strategic placement, repetition and effective design.
ArtWorks will help you develop a targeted marketing campaign, customized
for magazines, newspapers and other publications that will speak
to your customers and generate response from your market segment.
By pinpointing specific publications, rates and circulations, ArtWorks
will help ensure that you get the most for your valuable advertising
dollar.
Keep up to date with the latest and hottest headlines in the world
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ArtWorks customers can check project progress online - anytime!
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and Internet Magazines
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Because we place so many ads, the publishers of each publication
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Your ads will look the same as novice advertisers who have paid
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Our advertising agency is used by the most successful entrepreneurs
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ll advertisers will receive a computer print-out of their order
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