Print Advertising : Direct Mail Posters
Brochure Design
Aspen Silver markets its
handcrafted Mexican jewelry through a direct-mail catalog.
This catalog is often the only opportunity the company has to establish
itself in the minds of consumers.
Ajax Design used Jason Dewey's unconventional photographic style
to bring color to a largely monochromatic subject, and reinforce
the whimsy and creativity of Aspen Silver's artisnas.
Untitled
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Every store wants the ultimate
in print advertising --- something that says it all, looks great,
and brings a stampede of new customers through your door.
Now remember, you're competing for a limited audience with a limited
attention span, limited even further by your competition.
Aim for something clever but simple, headlines that the audience
can relate to, and copy that is short and sweet (bullet points work
great).
Coupons and sale promotions with a limited time frame are excellent
at generating a quick response.
Make sure your logo, color scheme, text, and design styles attract
your audience (not you!) and are consistent from one media to the
next.
And don't forget --- repeat, repeat, repeat yourself!
