The Value of Medical Journal Advertising
- How Print Advertising Pays Off
A major study of advertising
campaigns has shown various factors contributed to a successful
promotion.
Ineffective campaigns suffered from unbelievability, an irrelevant
message, market saturation, and/or improper niche marketing.
Print advertising in medical journals -- with reasonable funding
and a believable, relevant message -- will invariably increase market
share and bring a return on promotional investment (ROI).
Dollars spent on each promotional campaign varied, and the selection
of products was random -- old and new, big and small.
But results show an average ROI of $3.27 for every dollar spent
in combined media of print advertising and detailing (see Table
1).
About Advantage Advertising
Advertising dollars spent wisely
will move products and services, gain well-deserved recognition
for your business and improve employee morale.
We became successful by growing with our clients, using only superior
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We have the breadth of experience of more than a dozen senior
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To learn more about our firm and our track record, read the next
few pages.
If you already feel your advertising dollars are getting the results
you want, take a look anyway.
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INL: Publications : Effective Print
Advertising
advertising, customers,
reader, Pictorial Element.
How do your potential customers
think and what do they do?
The more you know about your customers the better you will be able
to create a message which will attract their attention and ultimately
appeal to them!
AIDA Is a basic 'rule of thumb' for effective advertising.
N.B. Remember an effective advertisement will generate a response.
What about putting the brand or company logo at the top of the advertisement?
It serves the ego of the client, not the customer.
It also flags to the reader, Warning: this is an advertisement.
Like lower case characters, serifs help the eye pick up the shape
of the letter.
PRS : Insights : Getting More from
Print Advertising
ads, print advertising,
readers, visuals.
One look through Business
Week or The Wall Street Journal reveals that tech marketers are
spending more than ever on print advertising.
With business publications full of image campaigns for Lucent, HP,
Microsoft and IBM, it's also more difficult than ever for these
ads to break through clutter, hold readers' attention and communicate
effectively.
In fact, PRS Eye-Tracking research has shown that people generally
start with the main visual in an ad -- and spend the majority of
their viewing time there.
Unfortunately, many print ads use bold visuals only to gain attention
(with no direct link to the brand or product advertised) and utilize
the logo only as an "endorsement" in the lower right corner.
