|
| Animated Banner Resources
|
| banners exchanges ranking |
| Animated Banner Services
|
|
free java script in
advertising
|
| Advertising recent
additions
|
|
|
|
promotional products:
directory guide |
| flash basis |
 |
How Banners Designed By Voytech.com Performed case1 case2 case3 case4 case5
4GuysFromRolla.com - Creating a Click-Through Tracking System The Data Model When designing the database structure for the link clickthrough tracking system I decided to create two tables. The first database table, tblLinks would contain information about each of the "tracked" hyperlinks. The second table, tblLinkClicks would contain a row for each time a user clicked a "tracked" hyperlink. Adding New "Trackable" Links via an Administration Page Now that we have these two tables, let's look at how we can easily add new "trackable" links. Once you've checked out the screenshot and sample code below, move on to Part 2, where we'll look at how to wire up our old hyperlinks into trackable hyperlinks. Click-through Banner Advertising: A Technical Review http://ausweb.scu.edu.au/aw2k/papers/hingston/paper.html advertising, profile, broker, marketing, schemes, audience, hits. The knowledge media (Eisenstadt 1995) capabilities of the Web enables access to the profile of Website guests, as well as a glimpse of their wants and demands, and provides an unparalleled ability to gauge traffic through online business' selected marketing channels. The models of advertiser supported Websites put forward by Novak and Hoffman [HREF 1] include the click-through method of gaining value from the Web audience. There are many companies offering Web banner advertising packages and the claims of increased audience reach are so unrealistic, and payments to Website owners so high, that the whole industry is suffering a credibility problem. COMPUTERWORLD HONG KONG : Vertical portals offer higher click-through rate banner ads, HKPC, advertising, online, Web sites, survey, Hong Kong. Among a variety of Hong Kong Web sites recently surveyed by the Hong Kong Productivity Council (HKPC), the highest click-through rate for banner ads was recorded at vertical content portals, ISP Web sites and online search engines. The survey found that banner ads on vertical content sites were more likely to be clicked on by Web surfers, with a click-through rate of 0.79 percent. According to Goldman Sachs, the size of the SAR's Internet advertising market was worth between US$4 million and $5 million in 1999, representing 0.17 percent of total spending on advertisements in Hong Kong. By comparison, online advertising represented 1.53 percent of the total amount spent on advertising in the U.S. last year. Are Click-Through Rates Really Declining? http://www.clickz.com/media/plan_buy/article.php/835391 media, CTRs, online advertising, reports, banner, industry, Internet. As ubiquitous as dot-com tales from the dark side are, so, too, were reports of click-through rates experiencing dizzying falls from grace, signaling the end of the ever-present banner. At the first formal Society for Internet Advancement in San Francisco panel event in 1998, Ellen Comley, then at Andersen & Lembke (which is now McCann) was asked about declining CTRs. Basically, banners used to be exotic and "neat-o"; now they are banal and de rigueur. Presently, the industry average click-through rate is about 0.5 percent (as reported in the AdKnowledge Online Advertising Report 1st Quarter 2000). As a direct-response vehicle, response rates on the web have parity with response rates in other media. Is the click-through history? - Tech News - CNET.com http://news.com.com/2100-1023-269865.html?legacy=cnet&tag=mn_hd advertisers, online, ads, measurement, click-throughs, Internet, MarketWatch. Word that an ad rebound won't come until at least mid-2002 is bad news for companies dependent on online ads for revenue. But at least one company is trying to change the way advertisers look at the Internet and, in turn, change the way they value their online ads. They allow advertisers to track not just how many people see a particular ad, but how many are engaged enough to "click through" to the underlying Web site. Advertisers could see not just how many people saw their ads, but get hard data on how well those ads worked. And by tying advertising fees to click-through performance--cost per thousand is a standard measurement rate--advertisers could guarantee that they paid only for ads that worked. Story: Secrets of Super-High Web Ad Click-Through http://www.zdnet.com/anchordesk/story/story_2439.html banner, ads, according, advertising, Producer ZDNet AnchorDesk, Animation, Catalog. Both were instrumental in sending recent Web banner ad click-through rates through the roof. They also illustrate an important new trend in Internet advertising -- where advertisers are finding it ever-tougher to turn ad impressions into click-through. "Click-through" measures the percentage of people who see a Web ad, then click on it to gather more information. And according to Web ad measurement service NetRatings, paid ad click-through rates are plummeting. And click-through rates affect how much they can demand for ad space -- even though the validity of click-through as a measurement of ad effectiveness has become a hotly debated matter. But there are pockets of banner ads that are successfully bucking the dropping click-through trend. |
||||||||||||||||||||||||||||||
© 1998, 2008, Voytech
| For Banner Hunters, Backgrounds By Category. Free To Use. |
| Ancient |
| Angels |
| Art |
| Auction |
| Autos |
| Babies |
| Beauty |
| Business |
| Candy |
| Christmas |
| Clothes |
| Compu |
| Culinary |
| Easter |
| Flowers |
| Football |
| Gardening |
| High-tech |
| Hosting |
| Invest |
| Magazine |
| Military |
| Music |
| Mystery |
| Nature |
| News |
| News2 |
| Old News |
| Pets |
| Phone |
| Retro |
| School |
| Scoop |
| Scoop2 |
| Search |
| Shopping |
| Space |
| Space2 |
| Sport |
| Transport |
| Travel |
| Trivia |
| Valentine |
| Vitamins |
| Wine |