Click-through Ratio Comparison case study 5

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How Banners Designed By Voytech.com Performed case1 case2 case3 case4 case5

Results From Adendum.com

Impressions

Clickovers

Clickrate (%)

Internet Average

1000

0.5

Banners Designed by Voytech in 2002 adendum.com

36100

141

250.021

Banner displayed 9024 times. Banner clicked on 57 times = 0.632%.
Banner display to click ratio 158:1

Banner displayed 9024 times. Banner clicked on 32 times = 0.355%.
Banner display to click ratio 282:1

Banner displayed 9023 times. Banner clicked on 25 times = 0.277%.
Banner display to click ratio 360:1

Banner displayed 9022 times. Banner clicked on 27 times = 0.299%.
Banner display to click ratio 334:1

In general:

The numbers are too low for a conclusion however the insertion of popular rock star subject visibly gave more clicks.

Banner based on association with famous movie titles did at least twice better click through then normal banners without the parallel addressing to viewer mind

After a month we will update this page with changed banners

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