The selection is not exhaustive.
Below is an explanation
of practical terms and expressions.
Methodology
[ How? ]
The Internet presents a problem to compare.
Since there is no registry of all
Internet banner exchanges, completing a chart, is very time
consuming. This survey attempt to answer questions about
all North America banner exchanges by selecting a set of
features common to participants in that group.
This process will determinate a
set of points that we use to compare different services.
Each feature will give a
banner company one points for a total of seven.
The exchange ratio as such does
not gives any more or less points to the company and is
only for information purpose
Sampling
[ one kind ]
Given that the sample was selected by hand , and
each exchange had an equal chance of being selected for
the sampling, results obtained from comparing the features
be can generalized to the all companies.
After all, the whole purpose of
a comparison is to collect data on a group and choose THE
banner exchange.
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Voytech
[ banner exchanges are picked by browsing the Internet and collecting
the data: ]
also from:
Announcements on Internet
search engine directory and portals (e.g., Yahoo, Netscape, etc.)
,newsgroups (e.g., comp.infosystems
.www.announce, comp.internet.net-happenings, etc.),
Criteria
[ used ]
We looked for the following traits in each of the banner exchange reviewed:
Privacy statement
company address
e-mail address
hints and study
free startup credits
banner exchange ratio no value
directory targeting
statistics
reports
The results
[ are ]
The banner exchange companies will be listed in alpha order
( from a-z ) with the total score for each of them.
Should your company be included in our next review please e-mail
us
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