Lavish Ads Back [ at Super Bowl ]

N E W Y O R K, Super Bowl advertising legend Apple Computer will return after 14 years. The World Wrestling Federation will make mayhem during a fictional day at its offices. And lingerie retailer Victorias Secret will invite viewers to watch its sexy fashion show on the Internet

Cornell marketing [  professor analyzes corporate game plans for Super Bowl ads  ]

ITHACA, N.Y. -- Prestige and worldwide attention, in addition to a desire to increase sales, may be a chief reason to advertise during the Super Bowl, according to a Cornell University professor. Douglas M. Stayman, associate professor of marketing at Cornell's Johnson Graduate School of Management, who annually reviews Super Bowl ads with the school's marketing club, says having one's commercial aired during the Super Bowl scores many prestige points for a corporation.

>Charles Schwab and General Motor [ Among Advertisers ]

to Use Princeton Video Image System to Insert Virtual Ads in the International Feed of Super Bowl XXXIV LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--Jan. 26, 2000--Princeton Video Image, Inc. (NASDAQ:PVII, www.pvi-inc.com), the global leader in virtual advertising solutions for television, has announced it will insert virtual advertisements for several sponsors in the international feed of NFL Super Bowl XXXIV on January 30 from the Atlanta Georgia Dome.

Super [ Bowl ]

Ad Review Dot-com ads dominated Super Bowl XXXIV intermissions. By our count, there were more than 20 Internet spots, many for startups like Maynard, Mass.-based Computer.com. The companies exchanged, on average, $2.2 million for 30 seconds in front of a worldwide audience -- the priciest elevator pitch ever, full text

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