Advertising medium - dictionary bits, high-tech backgrounds

Advertising Medium The collection of advertising methods, modes, or ways of a particular type. For example Internet is an advertising medium, television is another.

Advertising Specialty Product (such as bookmark, baseball cap, pen, etc.) exhibiting logo or other company promotional theme, idea or logo.

ad impressions - The number of times a banner is showed to the user. In most cases the number of ad impressions reflect the number of page impressions,

banner - An advertisement in form of banner design inside a graphics frame, usually at the header or the footer of the Web page

button - A small, graphic ad normally placed on sides of the Web pages or within suitable text. The ad takes the form of a click-button B2B B2B is for "business-to-business," as in businesses doing business directly with other businesses. The term is used in e-commerce and advertising, when you are targeting businesses as opposed to private consumers.

Click Action of clicking with a pointing device to change the order of events

click-through - Used by advertisers, to measure response to a banner ad. A click through happen when a user clicks on the ad and is sent to the advertiser's place

Cyberspace Made by author William Gibson in his 1984 novel "Neuromancer," Is now used to describe all of the information available through computer networks mostly Internet

CPM Cost per (M stands for thousand) thousand impressions. Used to price a banner site, or to measure the exposure of the banner contra the cost. For example, if a page produced 100, 000 ads impressions during a week, and banner showed on these pages at a CPM rate of $50.00, the total cost would be $5000.00

Dtc Direct to customer - form of target advertising aimed at private consumers no a business,

TCP/IP Transmission Control Protocol ( transport Layer) works with IP Internet Protocol ( Network Layers) detailed process agreed upon by the sender and receiver for exchanging data at a specific layer of networking model View, Page - Each request for a particular web page which shows a banner. Also referred to as an impression.

PFI
Abbreviation for pay for inclusion. In a PFI program, in exchange for payment, a search engine guarantees that a web page will (a) be included in a search engine index.

Rich Media term used for advanced technology in Internet banner ads, such as streaming video, applets that allow user interaction, and special effects. Like Shockwave, Enliven and Real Audio/Video

Server A computer that hosts information available to anyone accessing the Internet.

SEI Sponsorship Effectiveness Index - methodology to measure the effects of Internet sponsorship in advertising..

User Session - A session of activity for one user on a web site. A unique user is determined by the IP address. By default, a user session is terminated when a user is inactive for more than 5 minutes.

Visit A sequence of calls-requests made by one user at one web site. When a visitor does not request any new information for a specific time, known as the "time-out" , then the next request by the visitor is considered a new visit.

more definitions ->

Specialty Advertising... The Medium Carries the Message

specialty, sales, specialty advertising, marketing, pens.

Specialty advertising has long been on the low end of the marketing totem pole.

It is therefore no surprise that the "hottest" selling specialty items are poly bags and pens.

In recent years, however, more sophisticated marketers have used specialty items, which generally have only intrinsic value, as an integral part of their marketing and communications efforts.

Sales promotion objectives should be designed to motivate your salespeople, distributors and dealers as well as to aid in merchandising and increase sales.

A letter announcing a program that put money in their pockets, along with quantities of pens filled with shredded money.

Internet Tops Advertising Medium

advertising, Internet, media, creativity, online advertising.

It gets noticed just as much as television, and consumers find it one of the most informative advertising media.

It's the Internet, and for the first time there's research demonstrating the newest new media can take its rightful place among the most effective advertising tools.

More than 16,000 Web users were asked to rate the Internet, as well as television, magazines, radio and newspapers for information delivery, creativity and intrusiveness.

Banner ads remain the most prevalent form of online advertising, capturing almost 50% of Web ad dollars, but eMarketer foresees that e-mail will increase its presence among the tools of the online business.

Choosing The Right Medium For Your Advertising

advertising, audiences, medium, target, radio.

Your choice of media depends on why you are advertising.

Your target audience - Who and where are the people you want your message to reach?

If you need to show your product in action, don't choose any print medium.

Newspapers are still the number one media for local advertisers in terms of where advertising dollars are spent.

Time of day - Different target audiences watch TV at different times.

Because of all the above, TV advertising is especially effective in helping to create an image for a product or company.

Production fees on top of the cost of air time makes TV spots cost prohibitive to many advertisers.

Choosing an Advertising Medium

advertising, business, cost, media, radio.

Unlike advertising on TV and radio, advertising in the newspaper can be examined at your leisure.

Magazines are usually weekly or monthly publications instead of daily.

Stations are often looking for prizes they can give away to listeners, so it's possible to get full commercial credit for the product or service you offer.

Most of the time, radio advertising should be bought in chunks.

Television reaches very large audiences-audiences that are usually larger than the audience your city's newspaper reaches.

The nature of the way you have to buy outdoor advertising (usually a three month commitment) is not conducive to a very short, week-long campaign.

You can buy them demographically (by age, profession, habits or business), or geographically (by location, or zip code).

What Is Your Medium Of Advertising?
http://www.smithfam.com/news/feb01m.html

medium, advertising, prospects, direct-marketing, prospective customer.

Finding an advertising medium where your prospects are likely to buy is the key to success in any business.

Demographics are the socioeconomic characteristics of prospective buyers pertaining to a geographic unit.

However, another tool that is sometimes overlooks is psychographics,which pertain to the prospects lifestyle and attitudes.

The Cost per Exposure also means the cost per amount of selling information that the prospective customer was exposed to.

In the direct-marketing medium, a prospective customer can be exposed to a great amount of sales information.

For example, if you are using the medium of direct-marketing to sell a $20-retail-price product which produces a Gross Profit of $10, and your cost to advertise and sell this product - everything included - is $0.50 per customer, your Break-Even Point would be reaching 20 customers to get one order, or a 5% rate of response.

Beyond Click-through: The Internet as an Advertising Medium and More

Advertising, Web-Think, PPT Slide, Threat, Advertising Medium.

NIE WORLD Hot Issues and Cool Ideas (Advertising: Medium, Message, Manipulation)

advertising, newspaper, ads, Sunshine State Standards, cost.

If you were to try to answer that, you'd first have to figure out all the places you might see ads.

You can see advertising at grocery stores and video stores, at city bus stops, on billboards and in your mail delivery.

At the other extreme, ads slated to run during big events such as the Super Bowl cost some advertisers millions of dollars for a 30-second TV spot!

If you're wondering why there's such a price range, think about how many people your daily newspaper reaches (you can find this number, the "circulation," inside the newspaper) and compare that figure to the millions and millions who typically watch the Super Bowl.

Online Advertisement: New Advertising Medium

advertising, online advertising, ads, Internet users, advertising industries.

Everyday advertising industries improve current online advertising methods in order to advertise effectively.

Affiliate Network Advertisement In this method, the customers advertise products on the customers' website, and the customers would get prize if someone purchases the products through the advertisement on his or her website.

Skyscraper This advertisement is like banner ads but advertising space is bigger than basic banner ads.

Advertisement on search engines When a user searches some words, the advertisements that related to the searched words appear at the top of the result page.

Popularization of the Internet changes online advertising methods dramatically, and many online advertising industries have appeared.

The improvements of online advertisements not only benefit advertising industries, but also Internet users.

!AdBags Advertising Medium - Bags at Continental Products manufacturer of plastic bags, plastic film, and textile products for newspapers, advertisers, ice manufacturers, farmers, converters, and packagers

advertiser, newspapers, coordination, bags, printing.

High Impact, Uncluttered, In-home Advertising Everyday, millions of newspaper subscribers are greeted by advertisements printed on the bags that protect their paper.

In Continental's AdBAGS® program, we coordinate all of the media placement and coordination with newspapers for you.

With one phone call, you tell us the market and dates you are interested in and we do the rest.

We contact the papers for availabilities, reserve the dates, make and distribute the bags, verify distribution, and provide you with a single invoice.

The second traditional way is when an advertiser asks us to make and print the polybags and then ship them to the newspapers.

For samples of our work, we invite you to see our portfolio.

Why banner advertising doesn't work
http://usefulinc.com/articles/banners.html

advertising, banner, marketers, medium, success.

Very few users are actually noticing banner adverts, and even fewer are clicking on them.

The fundamental flaw in banner advertising is that it is undirected.

There are still very few web-trained marketers, so most come from traditional media, predominantly print.

Models in print advertising are pretty well-known.

The web, however, is an evolving medium, born from the desire to create a useful online information resource.

Once your execs have got over the shock that it's not the front page, you should find out that if your widget is wanted by the kind of people who always read the widget column, you'll have a better success rate there.

SUMMARY TABLES: ADVERTISING EXPENDITURE

magazines, Newspapers, advertising expenditure, Zenithmedia, fore.

Note: These figures have not been adjusted to account for different methods of compilation and are there fore not fully comparable.

The Advertising of Installment Plans During the 1920s
http://etext.lib.virginia.edu/journals/EH/EH37/Murphy.html

instalment, advertisements, credit, purchases, automobile.

Both the quantity and the quality of advertisements which mentioned instalment plans rose significantly during this period, particularly in local publications.

Instalment buying is a specific method of purchasing goods on credit, distinct from other forms of credit such as loans or credit cards.

Although there was an overall rise in advertisements mentioning the availability of instalment plans, this increase occurred at different rates for different commodities.

There were several ways in which advertisements during the 1920s tried to sell the idea of instalment buying to the American public.

The availability of instalment plans as a means of appealing to customers could be found in automobile advertisements of all price categories by this time.

Taxi Roof Advertising

advertising, taxi, taxi roof, replicas, icons.

As with our other mediums Taxi Advertising allows the advertiser to reach a large audience relatively inexpensively.

By sharing revenue and involving all roll players from the taxi association to the taxi driver we ensure successful campaigns.

By decreasing artwork production cost and the utilization of reusable ads we ensure cost effective advertising.

Research have shown that roof advertising have a eye catching effect and is a very effective and popular advertising medium especially in Europe.

By making use of icons or replicas on taxi roofs the ad can be reused for future advertising.

In a nutshell: TAXI ROOF ADVERTISING is a striking, cost effective, reusable solution.

Hotel

travel, availability, market, advertising, customize.

Every day, travel arrangers rely on Galileo International's RoomMaster to secure lodging in the over 51,000 properties from the 231 hotel companies represented in the Galileo® and Apollo® systems.

The most dynamic way to manage your yield - providing the ability to customize your neutral availability displays.

A powerful tool to extend your travel-industry advertising budget.

By establishing a real-time link to your central reservation system, Inside Link takes your distribution to a new level of sophistication and effectiveness - and provides the ultimate in dynamic inventory control and yield management.

You are able to present and market your products directly from your central reservations system to travel agents worldwide.

Millward_Brown_Study.pdf

awareness, magazines, advertising awareness, television, Millward Brown.

This study, Documenting the Effectiveness of Magazines in the Media Mix, presents the results of the first in a series of research initiatives launched by the Magazine Publishers of America (MPA).

Documenting the Effectiveness of Magazines in the Media Mix calls on the expertise of Millward Brown, an international leader in the field of advertising awareness tracking, to identify magazine advertising's contribution to the media mix.

In addition to spending, Millward Brown also analyzed the relationship between advertising awareness and GRPs.

The chart on the left shows the contribution to awareness mix -- on average for the 113 brands over the two-year period.

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