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Books for
[ Internet ]

Robbin Zeff Brad Aronson
TItle:
"Advertising on the Internet"
Synopsis
There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else's Web page, and how to sell advertising on their own Web site.
This book gives advertising managers and designers the information they need to put quality advertising on the Internet.

Increasing Hits and Selling More on Your Web Site
[ Table of Contents ]

DEVELOPING YOUR WEB STRATEGY
The State of Online Commerce: Today and Tomorrow Competitive Advantage Scale and Scope:
How Big Do You Want to Get? The Most Important Decision You Will Make:
Choosing Your Business Model Minimizing Your Investment SITE PROMOTION: GENERATING HITS

"Promoting Your Business with Free"
[ or Almost Free ]

Achieving Great Benefits by Doing Good
Getting the Media to Notice You

"The Publicity Handbook>"
[ David R. Yale ]

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio.
Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization,

"Creating Stores on the Web"
[ David R. Yale ]

How many Web sites can say they make money? Joe Cataudella, founder of Tronix Multimedia, can.
No matter what you want to sell in your online store, Joe Cataudella has some valuable advice for you.

Getting Hits
[ Don Sellers ]

   The Definitive Guide to Promoting Your Web Site
   Getting Hits explains in easy-to-understand language the underlying concepts behind the art of Web site promotion.
      Just a few of the topics you'll learn include: using search engines with URLs; finding related Internet groups or lists; understanding the nuances of click throughs and ad rates; and distributing press releases to key Internet contacts.

"Suck"
[ Joey Anuff ]

    Worst-Case Scenarios in Media, Culture, Advertising and the Internet
    The Internet's longest-running and most popular daily column, "Suck," has proved that an Internet presence can generate an enormous cult following.
      Now fans of "Suck" can buy this collection of the best of those columns, wonderfully illustrated by Terry Colon.

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