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More
titles
[
BOOKS ]
Net
Gain
[
Expanding Markets through Virtual Communities ]
John
Hagel Arthur G. Armstrong
Quotes
A
provocative, timely, and insightful look into the complex,
interlocking dynamics of virtual community construction and
value creation. Net Gain is a must read for all companies
new and old looking for ways to leverage the Internet as a
new medium for llinking and listening to customers, for building
customer loyalty, and for leveraging value creation. Mind
expanding, yet pragmatic and grounded." -- Chief Scientist,
Xerox Corporation, and Director of Xerox Palo Alto Research
Center -John Seely Brown
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Web Commerce:
Building a Digital Business
[
Kate Maddox,Dana Blankenhorn ]
Synopsis
A business manager's roadmap to selling products online.[Web-based
shopping revenues jumped from $407.3 million in 1996 to $1.1 billion
in 1997 and will reach a record $4.5 billion in the year 2000. This
book details why and how companies are selling their products electronically
and explains how to charge for content, set transaction prices,
negotiate fee-sharing with partners, and use online sales to boost
a company's bottom line. It includes over two dozen examples of
successful e-commerce initiatives.[Kate Maddox (Westlake Village,
CA) is the interactive editor for Ad Age Magazine.
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