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Net Gain
[ Expanding Markets through Virtual Communities ]
John Hagel Arthur G. Armstrong

Quotes
A provocative, timely, and insightful look into the complex, interlocking dynamics of virtual community construction and value creation. Net Gain is a must read for all companies new and old looking for ways to leverage the Internet as a new medium for llinking and listening to customers, for building customer loyalty, and for leveraging value creation. Mind expanding, yet pragmatic and grounded." -- Chief Scientist, Xerox Corporation, and Director of Xerox Palo Alto Research Center -John Seely Brown